The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

The Truth: apple changes the world Before its technology is in your hands

March8

It’s all about perspective.

Business writers love hyperbole (I’m not one of those – I’m just saying…).

To wit…

…The ground will swell. The paradigm will shift.

But, what if occasionally a new tech gadget comes along that really does shake up society?

Apple’s iPad, may just be such a one-device-to-rule-them-all.

This is the vital difference between “rolling boulders up hill”, and “rolling boulders down hill”.

The timing certainly makes sense.

The iPhone is three years old, the U.S. economy is rebounding (I recognize this is a relative term), and gadget demand is pent up amongst Americans who held off on toy upgrades during the recession. By spring we’ll no doubt be past the holiday sales of the black-and-white e-readers that still look vaguely like medical prostate screening devices. I still like my Kindle (read more about that here: evil wireless empires (and their minions): a prudent and optimistic comparative Analysis), mind you, but it won’t surf the net or track my email like the iPad is designed for.

The world is recovering from its Wall Street hangover, and it’s looking for a new tech party invitation. The Apple iPad will be the guest of honor. Laura DiDio, an analyst at Information Technology Intelligence, has predicted the Apple iPad will be “the next big thing”.

I find that trite and obvious. However, it’s likely going to be true, for awhile, because we WANT it to be so. And, Americans must have progress. And, it’s gotta be big and profound. That’s our way. How we “roll”, as it were.

Other manufacturers such as Dell (DELL) and HP are preparing tablets, too, but Apple is the one to watch because Apple is best at making radical new hardware formats undeniably cool.

Yes… The “Jesus Tablet” will be available in April (there were some production delays that took it out of March). NOTE: I use “Jesus” instead of “Moses” (relative to tablets, eh) because Jesus was an actual trend setter, like Steve Jobs is, today – and, it’s all part of the setup around me trying to make a point, here.

But, there are going to be some other unexpected ripple effects as the iPad is skipped across a veritable sea of technology change in the coming year (Hey… I actually just engaged in some of that aforementioned hyperbole).

And, as that happens, the iPad, like the Ten Commandments, and the Bible, will change the world in at least six ways (I know the Bible changed the world in more than five ways. Just work with me, here):

Off we go, then…

Magazine and Newspaper publishing will bounce back as consumers rediscover paid subscriptions. Sorry, Chris Anderson, but not everything will revert to free. It’s no mistake Time Inc.’s (TWXSports Illustrated invested in a provocative tablet magazine demo that’s also due to hit the market next year.

Publishers realize they have a very narrow window to recapture the paid subscribers they lost to the Web, and they’ll do a lot in terms of grabbing you with the Apple iPad. Expect to see publishers launch visually stunning versions of their magazines with swooping typography, video insets, CNN iReporter-style news uploads, social media overlays – whatever it takes to make you think you’re seeing a magazine or newspaper like never before, so much so you’ll even want to pay for it. And, the iBook Store is going to give Amazon a real run for it’s own money.

NOTE: A conspicuous lack of FLASH on the iPad might be an issue. But, this is where you can probably expect Apple to lead the way to a solution for that, as well. Think in terms of how Apple made Bluetooth a “can’t live without it” part of technology.

Television and Radio ratings will continue to fall. Unlike print, television and radio won’t fit easily into the Apple tablet’s format. Sure, U.S. consumers still watch 5 hours and 9 minutes of live television a day, but the problem is ratings don’t hold when commercials actually air. Downloads are starting to count when it comes to viewers and ratings. Certainly, Apple will try to push television shows and movies through the iPad via iTunes, but that is Apple now dictating controlling what, and how, you want to watch on television. Rather than being a device to watch television, the Apple iPad is more likely to be an interactive advertisement opportunity. So, watch how all of this directly impacts mobile, and mobile devise-oriented advertising creativity. Here is an example:

Nielsen noted this trend of “concurrent media usage” this spring, in a $3.5 million study that recorded what hundreds of people actually do when commercials air. apparently when television advertising spots came on, people picked up laptops, magazines, or cell phones and did something other than watch the television screen. Expect that trend to accelerate when you (and everyone else) have an Apple iPad in your lap.

Augmented-reality views of the world will increase. If you missed this trend, it’s simple: Augmented reality puts computer graphics on top of live video feeds (similar to the yellow line you see on the field in NFL games). Here is an example:

iPhone users can already download applications that overlay a video feed from their iPhone camera, providing floating arrows on the screen showing you, say, the distance to the nearest New York City subway station. With a larger screen, provided by the iPad, such video overlays on reality will become even more compelling. Expect iPhone and iPad app developers to take advantage of this new platform that will enable them to create tools that might include giving construction workers 3D instructions at job sites.

Social Networking and Social Media will reach the next plateau. Look for iPad and iPhone developers to look for ways of providing consumers with product reviews that float over items on sale at the mall – or, serving daters a visual display of the job history, FICO score, and criminal record of that cute guy or gal they meet at a bar, or Church speed-dating events (yes, they are really doing that).

Telecommuting may finally take off. If you hate your commute and care remotely about the environment, then why do you still sit in traffic for two hours each day? Because society has decreed face time is better than phone time. But when Apple tablets make portable video truly accessible, plane tickets and poor coffee in cars may become things of the past. In truth, I feel this is a weaker example. I do believe the virtual work=place is inevitable. But, that will be driven more by technologies we can’t envision, just yet (because steve Jobs has not unveiled them, yet.

Service Providers. The earlier iPads aren’t expected to have video capabilities (at least the one we tested didn’t). However, eventually, two-way video on tablets will push communication costs even lower. I suppose, technically, you can already do portable video today, if you’re willing to walk around town with a laptop flipped open near a Wi-Fi zone. But, by and large, our North American infrastructure still can’t accommodate simple two-way video on the go (Clear might be trying hard to change that, but we still aren’t, well, clear, whether Clear is a scam, or not). Add an iPad with built-in Webcam, and suddenly video calls are as easy as holding up a mirror. You better believe AT&T (T) and Verizon Wireless (VZ) are sweating about the advent of Skype video in subway trains or on Hawaiian beaches. Perhaps Apple will throw its partner AT&T a bone by holding off on iPad Webcams for a few generations. Or it will throw AT&T under the bus by cutting an iPad deal with Verizon Wireless, a scenario at least under consideration earlier this year. My guess is that Verizon comes on-line with the iPad by 2011. And, by the way, Verizon is getting very aggressive, as evidenced by their recent deal with Google and the Nexus One (we’re trying that out, ourselves, through T-Mobile and Google Voice).

That’s sort of my point here… Apple brings technology on-line that you did not know you could not live without. However, I want to make you aware of a few more possibilities before I end this post. Quit rolling your eyes. All of my readers know I’m right. So, you might as well surrender to the truth, here. Apple is deploying technology today under a master plan, and within it’s own terms, of how Steve Jobs wants you to use (his) technology and be more productive. In the end, it affects Apple’s stock. and, now you understand the ultimate brilliance of Jobs, setting the example, beginning years ago, of taking his executive pay in the form of Apple stock.

Perhaps it’s too much to hope for: a world where Apple provides low-cost, two-way video anywhere that saves print journalism while reducing phone costs, augments reality while cutting your commute – even brings humanity closer together while stopping traffic jams and pollution.

You set the example; and, you lead the way.

Just no “padding”-while-driving, please.

I wonder if pad-centic terminology will go Verb like Google has?

Peace be to my Brothers and Sisters.

Brian Patrick Cork

my daughters name is not Charity

January19

…it is, in fact, Emma Jo.

And readers of this Blog know it.

And, what a terrific kid she is.

She’s proved it, in spades again, today.

But, allow me to digress with some background information…

Haiti was recently hit with the biggest earthquake in that part of the world over the last 300 years. Big. Seismic scale of 7.1 is the order-of-magnitude it’s been assigned. As of the drafting of this post the death toll is anticipated to reach the tens of thousands.

I’ll be asking questions around Haiti representing a comparative Babylon, perhaps, in another post, some day. There may be some rvelance to the Book of Daniel, in there. Possibly Isaiah. Because there is a vision involved. That’s unsettling. Maybe it doesn’t need to be. After all, we’ll know one way or another, possibly not – and, then it won’t matter.

As esoteric as that thinking might be, later, Haiti is in our faces, now.

Haiti is something of an enigma. Apparently the country’s leading religions are Catholicism (not Christianity) and Voo Doo. And, depending on whom you ask, it’s uncertain which of those two views prevail. In fact, if you are interested enough, google: “voo doo” (but try Vodou as well), and the majority of first page hits (other than Wikipedia) relate directly to Haiti – oh, and Louisiana – and, that means New Orleans (where as it turns out, many Haitian slaves found themselves around, well, 300 years ago). Along the way, and if you care to investigate – and, I have – because, well, that’s what I do, you’ll find, maybe discover, that many Haitians are finding creative ways to combine Catholicism with voodou – and, they would call that Christianity.

Pastor Pat Robertson (who might be looney (“while teaching karate, avoid inhaling demon spirits”), and he might be right) thinks the people of Haiti cut a deal with Satan to rid themselves of the French in the 1800’s. You can learn a bit more about that, here (listen to Kristy moan when Robertson makes a point. Have you noticed Christians do things like that during forms of sermons?).

dude… This is fun for me.

In any event, Emma Jo and friends like Claire (whom you’ve also followed on this Blog from time-to-time) don’t know much about voo doo – or Catholicism, for that matter. Although Claire’s family are full-on Christians.

But, over the last few days they’ve heard a lot about Haiti.

I have many opinions around Haiti. And, it’s “pirate government”. I won’t, even though keenly tempted, go into much detail around that, because I want the focus to be on what I’ve observed in my daughter that has softened my heart… Even for Haiti.

Here we go. Hang on.

We have many strong British influences in our household. So, we get television and related feeds from Europe. This means, amongst other questionable benefits, the information is censored in ways that are different than you might be, otherwise, accustomed to seeing here in the United States. Think in terms of graphic. Once you’ve accomplished that, all manner of awareness creeps into your thinking.

I’ll step back into some background, just once more (you’ll not be fooled by that, certainly not), to inform you that Emma Jo has been saving her money to buy, yet another, American Girl Doll (she already has fifteen – and, that adds an ironic twist to this story, I feel). It’s Lanie she wants now. This is no mean feat for a seven year old. American Girl Dolls cost more than $100.00. And, it takes a lot of effort and concentration for a seven year old to be that “good”, and to accomplish that many chores.

NOTE: Just in case you are reading this and, possibly, breaking out with a cold sweat with the prospect, I am not going to level you with some argument that American Girl Dolls are voo doo dolls. But, as I tap these words into this post, the hair on the back of my next is rising, and I sense some form of inspiration tickling the back of my head. Book mark this post, but only if you dare.

So… We were watching some raw television footage from Haiti. And, to be candid, I was not prepared for the absolute devastation that has surrounded those people. The anguish is indescribable as you see entire families piled up on street corners with, essentially, little hope of burial, let alone identification, imminent.

I found myself thinking to myself: where is God in all of this? My mind did venture, briefly, to Daniel and Isaiah (my recent vision, again), and then of course, John Stein (for that to make any sense, you’ll need to revisit my recent post: there might be demons and there are ALWAYS questionsand focus your research in the comments, mind you. Warning: This effort will, decidedly, distract you from some of the uncertain merits of this current post).

Emma Jo and I had been discussing a trip to Learning Express (terrific store), and bowling (she likes to bowl). So, this was all about Daddy and Emma Jo and bonding, and love, and security, and happy things.

That’s when the horrific (I’ve cast about for a more dramatic word, but it eludes me) image of a young girl, seemingly Emma Jo’s age, draped across the body of a wood-like and dust covered figure of a man that was likely her earthly father. The child is wracked with greatly evident agony. She is wailing. And, there are no other people around her (other than a television crew, I’ll suppose). Utter, and complete desolation of spirit. Despair reigns, there.

Emma Jo has gone stiff. She’s mesmerized. Selfishly I am berating myself for allowing her to witness this horror show.

She gently leans back into me, and very quietly asks: “Daddy, can we save her?”

I’m at a loss of words. I want to think fast and come up with some analogy that might create a call-to-action that might soothe her. But, before I can draw a breath to start some ramble, she reminds me that she has money saved up for her new American Girl Doll. She’s a bit subdued, certainly. The heart-felt, and so little-girl-desire for the new doll is clearly under siege from a HUGE heart breaking with sadness for the, not quite comprehensible, agony of another child (and, a doomed one at that, I’ll wager).

“Daddy, can we send that little girl my Lanie money? Maybe she can buy a doll that will make her feel better”.

I’m reasonably certain, at least some people are going to roll their eyes over this. …how quaint, you might smirk.

But, in the eyes of this earthly father, my own princess realized another person in distress; and, her immediate reaction was to try and help – with the only resources she, not someone else, could bring to bare.

That’s it for this post.

I bring it to an abrupt end.

Emma Jo is behind me, working quietly on some project, happy and content to be around Daddy. I think she’s online navigating Club Penguin with Claire, and also, Emma E.

That little girl in Haiti has likely never heard of, let alone played, Club Penguin. And, every time I see an American Girl Doll I might think voodou. So, it’s about perspective today. Also my own heart being softened. Thanks to two children, mind you, that care little for religion. But, I have faith in my daughter.

Emma Jo’s name might not be “Charity”, however, it could be legion.

This abrupt end is also, likely, due to the simple fact this story is not yet completed. So, stay tuned. Do it!

Peace be to my Brothers and Sisters.

Brian Patrick Cork

predicting Stuff

September22

About a year ago. Well…In fact, exactly a year ago, I made two bold, albeit, from my perspective, obvious predictions for the benefit of Chip Bulloch:

1.  HBO’s Curb Your Enthusiasm would return (its been on hiatus for eighteen months); and,
2.  Apple stock would climb back. As of today, it’s risen from its fifty two week low of 78 to over 184.

That was easy. Especially for a Prudent Gentleman.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

Newer Entries »

What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell





photos by John Campbell

 

Share this Blog with friends or enemies (via Twitter). Do it!:

Archives

Linkedin

View Brian Cork's profile on LinkedIn

Categories