The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

Social Networking is like a Sexual Orgy

February15

so…

I’m fairly confident that “social networking” and “social marketing” will ultimately find credibility in our lives, and hopefully in my life-time. I do believe the cloud (all great things begin heavenward, do they not?) will host our greatest Thought Leadership. however, behind all great Thought Leadership we need subject-matter-expertise – informed decision making – to sustain and execute it.

that said, I’m reasonably convinced that my choice of wording for the subject heading of this post will raise eye-brows, significantly.

I have issues, to be certain. a genuine bug up my butt, if you will, when it comes to social networking, for example.

just like an orgy, social networking is (currently) shallow. we don’t really know much about the people with whom we are connecting to.  yet, we are investing a great deal of ourselves in them, and generally making big decisions. or, we aren’t making enough of an investment in that crowd and making decisions and taking actions based on shallow information and thinking. I had a fifty-seven year old Coaching client inform me yesterday that he has a Linkedin profile because of peer pressure. I asked him if he was fifteen. then it occurred to me that his situational awareness around all of this is like that of a fifteen year old facing a Board of Directors (read, Where do you fit in today’s Business?, for perspective)

run with me, here. what about informed decision-making? What are we consenting to?

its juxtapositional, by definition. and, that means its either good or bad with a paradigm at stake.

but, it’s all about awareness.

that’s my role in your lives. that’s me being the Heterodox (it’s been awhile since I’ve used that term), and a Jeffersonian Heterodox, at that. I value the story, possibly the tradition, but I question everything relentlessly until I come to my irrefutable conclusion. today, the social platform is a long ways off from being the solution – just like empty sex is certainly no way solve our human needs. we need meaningful connectivity to thrive, make better decisions, be healthy, and to be part of the Solution.

Food for thought… If DATA is the new oil, what if we are the refinery? now what?

perhaps a great example of this is “crowd funding”. this is a direct result of the crowd sourcing efforts spawned by the advent of social networking and mobile technology. we want it all to work; to make life simpler, if not easy.

consider:

is Kickstarter and crowd funding illegal?

and,

Using Kickstarter to payoff your mortgage!

ponder this…

statistically (and, I’m referencing work we’ve done through www.briancork.com and www.brianthebusinesscoach.com – with our endless polling and research), if you are a decision-maker under thirty six you are entering your power-band years towards influence. and, you are, or want to, make quick decisions on mobile devices based on quick bursts of shallow DATA and information often garnered through some form of mass hysteria, crowd sourced, motley crowds, rabble group thinking (i.e. google+1, Linkedin, Facebook, etc). hey… is there a correlation in that that Facebook  is attached somehow seventy-two percent (72%) of all divorces, yet Linkedin does not have a “divorced” box you can check or form a group around?

people that want to skirt certain rules and regulations and/ or don’t meet qualified investor standards are using this process to side-step accountability and then responsibility. people funding Kickstarter projects for example might as well hand their money to strangers in bathroom at night clubs.

good may come, yet. just be responsible. think. think.

peace be to my Brothers and Sisters.

brian patrick cork

 

 

try being anti-social and pick up the phone

November23

Brian Patrick CorkI’m using a social networking platform to poke fun at social media. the best part about the exercise is that no one cares. however, I’ll be using the results of this exercise as research for a blog post. but, please just ignore it.

maybe we should consider just being a bit anti-social and pick up the phone and make a real connection.

The Onion’s Pitch-Perfect Parody of Social Media ‘Gurus’ – finance.yahoo.com: 

“Using your brains to think of an idea and your skills to implement it? That’s the old model.”The Onion is not the first to take a dim view of social-media marketing, but it is the funniest. In …

peace be to my Brothers and Sisters.

brian patrick cork

the distortion field of social media and marketing and it’s impact on networking

September16

I’m trying something new today by provocatively dropping a bon mot from the end of the post here at the beginning.

“wouldn’t it be interesting if future history books tell us that we ultimately discovered that “social platforms” were implemented by Al Qaeda as Weapons of Mass Destruction?”

meanwhile, the title of this blog post reads like a thesis.

it was fun to come up with. but, it’s as, intentionally, misleading as todays belief systems around the invocative buzz words laced through it.

mine is likely the voice of reason.

that belief fuels a passion that realizes itself on platforms that make this blog, ironically, in light of the message behind this post, an example.

I understand that my voice, and the vision and images it incites creates drives, are not always, often popular. but, I know they are relevant. and, so do you.

but, like half the audience that attempts to watch Phineas and Ferb (sheer genius, literally), many people might not get it; but, probably because of the self-reflective pain required in being part of unpopular change.

I am not, necessarily, talking about revolution, here. but, certainly an evolution of thought.

so… you’ll be reading and hearing my views as they emerge around all things related to social networking and marketing. for example, the way I see it, the “networking” and “marketing” elements are blending, merging, morphing, and losing their distinctiveness, and usefulness.

I’ll also assign the phrase: “easy button” to help set the stage, and signal ahead of my thinking.

setting the stage…

a wealthy investor that finds themselves sitting on a Board of a company they’ve funded, and frustrated by the activity of it’s (questionable) leadership has placed the young CEO in my hands for coaching. when I first met the fellow I asked him:

“what type of leader would you describe yourself as?”

he managed to look up from his Android device long enough to take about two breaths and reply with:

“I spend at least three hours a day on Facebook and Twitter being a thought leader. I am an expert at social media and I want to speak publicly about content.”

I kept a straight face and asked him if he understood the word “sophomoric”, and also the difference between thought leadership and “subject matter expert”. we’ll be discussing principles of “time management” and revenues, to be sure.

more on that exchange, and others like it, later. this is an opportunity to teach, after all. and, although this example sets the stage nicely, in my opinion, let’s turn the tide of discourse towards the conflicting notions around social media and networking in our collective favor.

while more and more, and more, decision-makers are coming to the belief that information is best served to them and directions to others offers via mobility platforms, they are falling prey to an age-old trap thinking that: “if it’s in writing, it must be true”, and that includes the internet in its various forms. social networking, and the media and content in-and-around it like Facebook, Linkedin and Twitter are quickly becoming more part of the problem, and less so the solution.

think, “easy button”.

add, Laws of Natural Selection.

now ponder how much time you spend on those exampled services. and, what do you actually mine from them? the average Twitter follows over one hundred other Twitters. let’s be candid. we all believe followers follow just to get other people to follow them.

*dramatic point opportunity*

so, the mental picture is a bunch of rabbits hopping around trying to hump one another without reason other than to make a mess of something uncertain.

however, it’s doubtful they actually read them all, and engage the messaging or messenger. if they are, they are surrendering productivity (time management), elsewhere. hell… Al Gore does not even craft his own Tweets. what does that tell you? on Linkedin, you’ve stopped engaging the messaging on the Home page because it’s always the same people lobbing useless information at everyone else because they are bored, unemployed, or both (sometimes you get topics about bunnies). I’m possibly part of the problem in that respect because my staff has my messages linked to my blog. so, the process is automated.

so… it’s all becoming background noise at best, and likely a distraction under growing circumstance.

that means it’s becoming less of a tool, providing a “tool” is defined as:

“Anything used as a means of accomplishing a task or purpose: 

Education is a tool for success.”

…which it is.

I had another CEO gleefully advise me he was recruiting his whole new management and sales teams using Linkedin. I asked him how that was going. he used a lot of words, but the import was that he was spending most of his day “…communicating with people in his network”, and going over resumes.

sales are off, and the company is losing money. but, he is apparently having fun on his investors dime – oh, and he is a member of Vistage.

you ignore most of the Tweets you subscribe to, disregard the messages you receive on Linkedin, even though they are form people you are connected to (although you probably don’t really know them), and your neighbors are getting divorced because the wife is “chatting” with her High School sweetheart. but, at least she is being “social”, so maybe the movement is not a total loss (at least for Mark Zuckerberg, anyway). NOTE: have you noticed that most photographs have him staring soullessly into the camera?

wouldn’t it be interesting if future history books tell us that we ultimately discovered that “social platforms” were implemented by Al Qaeda as Weapons of Mass Destruction?

by the way… I used that bon mot early as part of my Twitter feed to catch your attention, and it worked, for me.

more later.

peace be to my Brothers and Sisters.

brian patrick cork 

 

facebook is proof we have a Problem

July1

Preamble:

Long before the dawn hours I saw the encrypted email with the news blink into existence on my “other” laptop, and I could barely believe my eyes, and stifle a laugh:

…BONO IS BUYING A BIGGER STAKE IN FACEBOOK. THE DEAL HAPPENS TUESDAY.

As a father of a thirteen-year-old girl, I have many issues with Facebook. Mind, you the site represents many opportunities for character to be both tested and proven. But, it more often than not creates more problems than shining moments for kids mis-communicating through poorly monitored social media. I have a Facebook page, myself. But, I don’t use it; and, I don’t accept friends on it – to make a point.

I’ve addressed concerns over Facebook before. You can ponder that, here.

Hmmm. Maybe a few of you hold-outs might not know about this Facebook. So, here is a training video:

In any event… Now we have additional proof that Facebook defines poor decision-making and obfuscates reality.

It’s true… Irish rocker BONO thinks he can cash-in on the popularity of social networking website by investing money into Facebook.com. It’s inconceivable to me, but he U2 frontman has nearly doubled a prior investment in the company.

Bono, with managers at his California-based private-equity business Elevation Partners have ploughed £80 million ($120 million) into the privately-held site. This brings their total investment in Facebook to a stupendous £140 million ($210 million).

NOTE: According to a letter to investors published by the TechCrunch blog, Elevation managers were able to buy shares from insiders on the secondary market.

This would reasonably indicate that people who know what’s happening inside Facebook were eager to dump shares into the lap of a misinformed entertainer that can now add inadvertent comedian to his repetoire.

Look… BONO has been dubbed: “the face of fusion philanthropy”. We need him for that. And, I genuinely enjoy and value U2 both as musicians and environmental evangelists. But, I don’t like or value his political ranting (but, I’ll suffer it for a U2 concert). And, I’ll never follow their financial sense.

Analysts that I’ve spoken to about this (okay, that alerted me to the situation) say that the deal could actually be the start of an investment turnaround for the rocker. But, I seriously doubt it. BONO and his, otherwise, Motley Crew, also backed troubled cellphone maker Palm Inc. back in 2008. They dropped nearly  £312.5 million ($500 million) into the debt-riddled firm, known as the the maker of Treo and Centro smart phones. Shortly after that (days in fact) the stock shares plummeted (I knew about the investment, but I didn’t short the stock – I swear!). This won him the dishonour of being named “Worst Investor in America” by Financial Journal 24/7 off Wall Street earlier this year (10).

Editors highlighted “an unprecedented string of disastrous investments which even bad luck could not explain” as the reason for choosing Bono, adding that Elevation Partners is: “arguably the worst run institutional fund of any size in the United States”.

So, Facebook is a challenge for me as a Dad. Its also a yoke for poor BONO, and an abyss for hapless investors that should know better than to follow investment advice from an Irishman with a chip on his shoulder.

For the rest of the day I’ll be listening to: Sunday Bloody Sunday.

Peace be to my Brothers and sisters.

Brian Patrick Cork


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What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell





photos by John Campbell

 

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