The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

my man Morrissey



my Blog posting has certainly realized itself a rare effort, lame and uninspired of late.

my only excuse has been the holidays and coaching an indoor and a Select Field Lacrosse team.

but, I did find the time to revisit a book that reminded me how much I have always favored alternative music, especially that from the ’80’s and early 90’s. in particular, I’ll have to mention and lift-up The Smiths. and, one of the best chronicles of their significant contribution was, and remains, Johnny Rogan’s Morrissey & Marr: The Severed Alliance.

that was a powerful, charismatic, dynamic and  creative team. likely on-par with Lennon and Mccarthy (Beatles). and, their crushing falling-out was equally telling within the history of musical collaboration.

to wit…

Rogan has offered us an account of the rise and inevitably agonizing fall of English indie phenom The Smiths that is a must-read for any music fan that understands how this band forever changed the music industry by pioneering the alternative recording scene. the book dives deep offering us insight within the steady development of the bands brilliant four albums. you’ll also have an accurate insight into the lives and thinking that drove an unprecedented string of hit singles.

NOTE: what is a bit unusual is this is a partial rewrite of the original book. the first effort famously drove Morrissey, himself, to publicly state that he wished Rogan would “…perish in a car crash”.

charming. but, so Morrissey.

a must read. do it!

meanwhile, enjoy How Soon Is Now by, by (the very same) The Smiths. the tune was recoded in 1984, the year I graduated from University, and released in 1985, the year I stormed Southern California. originally released as a B-side single to William, It Was Really Nothing, it soon after found a home on the Smiths album, Hatful of Hollow. more recently it’s showed-up on the refreshed the eponymously named album, The Sound of the Smiths. I tell you all of this because I suspect you should be wondering.

peace be to my Brothers and Sisters.

brian patrick cork


iPhone HOT TIP #66


I found myself fed-up with the iPhone 4 “bumper” that is both a protective case, and a solution for the antennae issue that exists, but doesn’t really.

I’m making this case because it gets dingy and collects lint.

just so we are clear, I stand opposed to lint.

and, dingy things.

also… while I’m at this post, I’ll rail, once again, and lament, as well, the dropped-calls and poor reception that are simply and arguably part of the AT&T experience.

all that said, I’ve uncovered a solution that is both elegant and attractive.

I’ll, and with naught less than great pleasure, introduce you to the GASKET – Brushed Aluminum Case, from id America. looking at Id America, it appears their aim is to support those individuals who seek to rise above the ordinary. I think they are good at doing just that. their design products are urban, trend-setting, unique and functional.

I picked the brushed silver version for myself and my iPhone 4.8 (more on that some other time, perhaps). once I had it mounted, I added a protective matte screen for effect. the GASKET added just a slight heft and a bit more substance to the handset. I immediately liked it’s feel. and, it really does look cool. I’ve already had dozens of comments, all positive.

however, there is an unexpected and additional benefit. the reception for the iPhone, despite AT&T, was immediately improved. I’m no engineer. but, I’m confident the metal alloy of the GASKET acts as an excellent conductor and likely strengthens the signal. the result is an extremely crisp and clear conversation. I was speaking with a boat broker Thursday. he was using a land-line. he was practically next door. a half hour later I was chatting with Brandon Knicely while he was visiting friends in Los Angeles. although everything works better in Los Angeles, cellular towers reign supreme, so that might not count (although Brandon counts a lot). but, the true test was realized with my daily epic soccer discussions with the indefatigueable Andrew Collins. even along Freemanville Road my iPhone refused to drop the call, even once.

order yours from id-America, today. do it!

peace be to my Brothers and Sisters.

brian patrick cork


posted under Stuff, Technology | 1 Comment »

the iPad will change the value of a dollar


The iPad had a great opening week and will have a gangbuster first year as it “…changes media” as many pundita are want to crow. But it’s not about this first year. It’s also not about saving the media business, which it won’t.

As most of you know, I’ve evangelized Apple and it’s products for twenty six years. I’m an early adopter of all things Apple, and I have owned several hundred desktops and mobile devices (laptops, iPhones, etc) across my personal life, family and business.

Now we have the iPad.

I’ve found it to be a useful “peripheral computer”, a unique device that complements, rather than replaces, existing computers and smartphones. It also extends Apple’s mobile, touch-based platform (iTunes 9.1 on Mac or Windows is a pre-requisite to set up an iPad, connecting via the device’s dock-USB cable (or an optional iPad USB dock). You also must be running Leopard (Mac OS X 10.5) or later; the iPad won’t even talk with iTunes 9.1 on Mac OS X 10.4.), adding even more energy to a vibrant “ecosystem,” which is controlled from top to bottom by Apple but also benefits from the creativity and hard work of a growing army of third-party developers.

Aside from serving as a media repository (for music, movies, podcasts, photos, audiobooks and ebooks), iTunes also makes backups and controls software (firmware) updates, provides iPad-to-Mac/PC file exchange with selected apps (including Pages, Keynote and Numbers, and some third party apps such as OmniGraffle), and keeps your calendars, contacts, Safari bookmarks and mail account settings in sync with your Mac or PC.

All that said, mind you, there are two revolutionary and profound things going on here:

  1. The iPad’s price
  2. The way in which the iPad is likely to be used, which is fundamentally different than how both computers AND mobile gadgets are used

On price, I don’t mean the price for the full-fledged 3G 64G iPad version ($829), which is way too expensive for a big mobile device (especially with the $30/month AT&T contract). We mean the price for the stripped down WiFi-only 16G version: $499.

And it’s not today’s $499 price that’s important… $499 is still too expensive for what the iPad is. From my vantage point, it’s where the $499 is headed over the next couple of years.

If iPad prices follow the trend of iPod, iPhone, and other gadget prices, we should be able to buy the low-end version for $299 in two years and $199 in three years. At $199, especially, the whole game changes.


Because of the way the iPad is likely to be used.

One of the primary use cases for the iPad is consuming media and puttering around the house. It’s not walking around (mobile) or working at a desk (office). The iPad is not about productivity benefits (the sales pitch for most PCs and laptops) nor communications benefits (the sales pitch for most mobile computing gadgets). It’s about media consumption and entertainment for the home.

In three years, when the low-end WiFi-powered iPad costs $199, many households will buy 3 or 4 of them and just leave them lying around the house. These iPads won’t be “owned” by any one member of the household, the way PCs and cell phones are. They won’t live on desks, the way desktops do, and they won’t be carried everywhere, the way mobile phones are. They’ll just be there, around the house, on tables and counters, the way today’s books, magazines, games, and newspapers are, booted up, ready to use.

You’ll be able to play two-person games on them (also revolutionary for a handheld device). You’ll be able read newspapers, magazines, emails, books. You’ll be able to tap out and send short messages. You’ll be able to research and shop. You’ll be able to keep and share family calendars. You’ll be able to sit around the breakfast table with each member of the family scrolling through one, the way many families still do with newspapers. You, your children, and your guests will, most importantly, just be able to walk around your house and pick one up.

At $199, Apple will eventually be able to sell tens of millions (eventually, hundreds of millions) of them a year ($199 x 100 million = $20 billion, not counting app and advertising revenue). Eventually, every household will have them. And as long as long as the iPad becomes a platform in addition to a device, the way the iPhone has (and it’s well on its way to doing this), Apple should be able to maintain a very healthy market share.

Eventually, in other words, the iPad should blow away even today’s towering expectations. And it should be amazing for both consumers and Apple shareholders alike.

The iPad, today, is a “peripheral computer” — a highly portable, touch-based, but limited-capability tablet. It is designed to be a companion to a larger, traditional personal computer that provides printing, software updates, media storage, backup and other services that are missing from the mobile tablet.

But, conceptually, the iPad is a blank canvas. The big screen becomes whatever it needs to be. It’s a transformative experience, and it enables the iPad to be something that the iPhone and iPod Touch never could be  – a creator’s tool.

By the way… I’ve been telling you to buy Apple stock most of my adult life. You’ve been reading that on this Blog. I’m saying it again. At $240, it’s still a bargain. Apple creates products you did not know you could not live without until you have them, literally, in your hands. Few companies can say that. Few will try. Apple will likely keep doing so for another twenty six years.

Peace be to my Brothers and Sisters.

Brian Patrick Cork


What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell

photos by John Campbell


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