The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

apples are good for you by design

November21

why, you, that collective you, ask, do I, the infinitely singular me, love Apple products so dearly?

it’s not as simple as being an “Apple Fanboy”. while its an apt first impression that’s shallow thinking, on both sides. however, coming to a point of appreciation for a company like Apple, its people, and products, takes time. there must needs be a process that tracks experience, acumen, and perspective. some people understand that a reason to deeply love a Porsche is because of the unique “paper-tearing” aspect of sound generated by the power-plant (engine [or “motor” if yer English]), or the smooth if not hypnotic motion realized by the hands sweeping around a Rolex watch.

there is no mystery, thus no surprise, that the United States favors the iPhone, while the masses that surround us must accept an Android device. while we may not always be the smartest people by grade point average, we do amass the most wealth, and evidently insist on a higher product standard. we also appreciate beautiful and well-crafted things. no… we insist on such quality.

consider the spot, called “Pencil”, beautifully written and art directed. it has Bryan Cranston, aka Walter White of “Breaking Bad”, the hottest (by demand, and less so appearance) actor on the planet, doing the voice-over. and, it has a killer demo to visualize just how thin the new iPad really is. a genuine marvel of technology enhanced by the aesthetic that compels utilization.

innovation + technology + beauty + desire + utilization +  utilization = productivity.

I made that up, but it’s an undeniable formula for success.

for most of this 60-second ad, this cleverly photographed commercial focuses on that classic tool of artists, writers and composers – the everyday No. 2 yellow pencil. Cranston goes on about how this simple object can be a powerful tool that transforms how we work and share, as the camera zooms in on a pencil sitting horizontally against various backdrops. that is, until the big reveal – a hand (almost akin to a Davinci painting) comes in the last couple of seconds to pull something obscured by the pencil – Apple’s new iPad Air.

the clever “Pencil” ad points to the various ways that the iPad has become an enabler of content creation. like the yellow pencil, it “can be used to start a poem, or finish a symphony,” Cranston’s narration says.

“It has transformed the way we work, learn, create, share,” he intones. “It used to illustrate things, solve things, and think of new things. It’s used by scientists and artists, scholars and students. It’s been to classrooms, boardrooms, expeditions, even to space.” And we can’t wait to see where you’ll take it next.”

just beautiful, graceful language.

Apple always understood that coolness is an appeal to our imagination and passions, defining who we are and who we want to be. its greatest ads were always poetic, and aspirational. I uses aspirational instead of inspirational because the ads compel us to take action that can make us better tomorrow than we are today.

action creates activity. activity becomes defined by creativity and ingenuity. its all sublime within its symmetry.

Apple ads at their best connect with us viscerally because of their optimism, and appeal to our self-esteem. They encourage us to dream and pursue, and not just follow, our dreams. What can be cooler than technology enabling the possibility of creativity and innovation.

“Apple has over four hundred (400) of the world’s highest grossing stores, while Samsung has succeeded in large part by spending $4.2 billion a year on advertising – four times that of Apple.”

by comparison, Google’s Motorola (that reads odd in the context of how we have always known Motorola, eh) has announced it’s selling a down market discount model, the Moto G, for what reviewers call the “ludicrously cheap price tag” of $179 without a contract, certain to accelerate what Steve Jobs derided as “race to the bottom pricing.”

meanwhile Apple is designing, delighting and pricing its way to the top. Apple’s latest cell phone introduction proved that the company’s core customers are frantic to buy its most expensive model – the 5S, while demonstrating ambivalence toward its less expensive 5C. this is not the “glass half full or a simple opinion. this is a demonstration of genuine power to move people to identify with excellence.

the gold 5S has been a massive, worldwide product phenomenon, flying out of stores largely on design and appearances. some Wall Street analysts call this high margin sales surge a failure, noting that Apple is losing market share in developing markets by failing to sell a cheap phone. they’ve got it backwards. when customers clamor for your top line product everywhere that’s a good thing. let someone else sell more compact cars if you can dominate the world market for BMWs or Teslas.

Michael Welsh But low end companies have a much easier time moving into the premium space than premium brands have moving down to gain market share.

Brian Patrick Cork I can’t speak for the company, but I’m reasonably certain Apple does not equate market share with profit. A smaller number of people can buy their products and generate more revenue than competitors.

aesthetics and design is the new digital divide. most techies, analysts and bloggers simply can’t fathom why Apple soaked up 56 percent of the profit in the world’s mobile markets during the last quarter. sure, Apple boasts a rich, diverse ecosystem (phones, tablets, laptops, content, software, etc.) and powerful and versatile chips, but that’s not what’s driving extraordinary sales. design is what is winning over Apple cohorts – that subtle combination of materials, weight, lines, and how it feels in your hand.

it’s the same elusive quality that gets women to blithely pay $5,000 for a Prada handbag or a man to gladly fork over $6,000 for a Breitling watch.

finally… Apple’s biggest innovation by far has been magically transforming everyday digital devices into iconic things we desire on a deep, primitive human level.

peace be to my Brothers and Sisters.

brian patrick cork

taken aback by Bill Pope

March29

I first met William “Bill” Pope when our daughters – my Haley Anne, and his Madison, were in the same Brownies troop.

During a Brownies Father and Daughters night event (I think it was at Alpharetta Methodist) we found ourselves askance at the stiffness of the Daddies and their daughters surrounding us. So, with reckless abandon, and certainly more than a few ‘hoops and hollers’, we proceeded to hurl ourselves down hallways, vying to see whom could out distance the other, sliding on our backsides.

Our daughters were delighted, and Bill and I each had a friend for life.

I often found myself, happily, taken aback by Bill. He was a gentleman – rather along the lines of Walker Percy (The Moviegoer, and The Last Gentleman), I think. And, I always tried to refer to him as my: “Red-headed Errol Flynn-type friend Bill”. He was dapper, soft-spoken and witty. Charming to be sure.

Bill often annoyed me, and he knew it, by “popping in” to visit with me at my offices. I would always find myself exasperated (my staff-driven calendar is both legendary and notorious for it’s lack of flexibility). But, then we would start our visit, and time would go by, and I always found myself a better man for the time well spent.

The last two times I saw Bill he came by with his eleven year old son Bryce so he could update me on their adventures together. I recall Bill standing their with his hand on Bryce’s shoulder, naught but the very picture of pride; his joy evident, and relishing every minute he could share with a friend and his son. A few weeks later Bill drove over a vintage Land Rover he thought I might like.

And, I think it will be moments when I see older cars that I’ll realize Bill’s immortalization, for me. He liked older cars that bordered on vintage. I always felt he valued the qualities of those cars as a reflection of himself. They shared qualities that included, but could never be limited to: reliability, integrity and style.

So… That’s how I’ll remember Bill, best… A man of virtu, flair and style; quick with a firm handshake; and, committed to Jane, their family, hearth, home and community.

The last communication I had from Bill was only this past Saturday night. He had sent me a text message, eager to catch up over a project we were involved with. Bill was one of the few men that could draw me out on a weekend. So, I was looking forward to calling him on the way to a soccer match with Haley Anne. I knew that afterwards I would tell Haley Anne a story; possibly about Bill and me, or at least some other friend, because that’s what Bill made me do best, in this case – be inspired by a great friend.

…but, we lost Bill and Bryce later that night. When Joanne told me numbness selfishly crawled up my legs and desperately tries to continue it’s reconciliation with my heart.

Going forward, we need to make sure we remember to reflect Bill well so that his legacy is our beacon.

This is me raising my hand.

Peace to my Brothers and Sisters.

Brian Patrick Cork

What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell





photos by John Campbell

 

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