The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

google Employees can thank brian cork

June16

Google GOOG has a recruiting challenge. although, in truth, they have many problems.

I may be one of them.

…but, only if helping people make informed decisions is deemed problematic.

earlier this month I posted: the Microsoft curse.

through that post I outlined three core issues Google is facing (you need to read it. do it!). one of them is most apropos to this current post:

“finally, but not really, there is so much more. but, neither employees or shareholders can build wealth owning Google stock. so, the company is easy to recruit from. the company built it’s collective employment foundation on greed and a sense of entitlement. if you understand my core business, you get how I know this. let’s be clear, I stand against such things. I fight them.”

I’ll remind you that last month I also posted: no more Apples.

“suddenly Apple isn’t as cool as it’s products. It’s much like Google. Working at either place won’t change your life financially unless you are a very senior executive. it took Google three years to drive itself into a share value rut. Apple’s story is awesome and sustained itself for almost thirty years. but, I think the joy ride is over (unless the stock splits).”

so…

with all of that there has been a great deal of fist shaking and the gnashing of teeth. there has also been reports of pushing and shoving. but, more of that was realized on the West coast, and less so, here.

but, the bottom-line is that, evidently in response to my blog post, Google recently gave its workers an across-the-board 10% pay raise.

but mega-employers like Google, Yahoo (YHOOFortune 500) and Facebook offer untraditional incentives like free lunch, laundry, massages, oil changes and dentistry to keep their employees. they, like Google, splash around cash.

and, this is going to create a bubble of sorts that makes for a much bigger problem over the next three years. efforts such as this inflates the value, or perceived value, of everything such as real estate, certain brands of automobiles, job titles, etc. but, what can you expect from a culture that does not really create anything but the illusion of something undefined, like Google (and wannabes)?

our country values and measures itself by the stock market. so, insiders, analysts and some other bloggers want Silicon valley to keep up the pressure that creates an image. but, most people don’t have access to the data, analysis and stock at the earliest stages to change their lives as I’ve discussed earlier.

I’ll discuss what to do about all of this this soon. so, hang in there and stick with me.

more later.

peace be to my Brothers and Sisters.

brian patrick cork

the Microsoft curse

June1

it’s no secret I hold Microsoft in utter disdain. contempt is a good word, as well.

…utter contempt.

they have the simple audacity to exist. this in light of the simple fact that they pale in comparison to Apple, in terms of innovation and profitability. of course this is poetic given the fact that Bill Gates gave birth to Microsoft by stealing from Steve Jobs. to day, Apple’s marketcap eclipses Microsofts by an order-of-magnitude.

…whatever… that’s old news.

what is becoming more apparent, and every day is that Microsoft’s evil core carries with it something of a curse.

As it turns out, at least eight firms have recently cut ratings on Microsoft stock, including Goldman Sachs, Canaccord, WestLB and Citigroup. as bad as Tuesday was, Wednesday will be another rotten day for Nokia shareholders. and, it’s what they get for partnering with Microsoft.

in a fast changing market, Nokia is losing ground very rapidly. The profit warning for the second quarter provided evidence that the next couple of years will prove very challenging, with the gross margin and market share trends of the last four quarters continuing, if not accelerating even more. the collaboration with Microsoft now appears to us unlikely to be successful, as Nokia’s brand is losing ground too fast and the window of opportunity for an alternative ecosystem is vanishing rapidly. even modeling a scenario in which Nokia stabilizes next year leads us to believe that the stock will under-perform over the next twelve months.

you think I’m, biased, and possibly opinionated, eh?

Bernstein Research analyst Pierre Ferragu early Wednesday cut his rating on the stock to Underperform from Market Perform, chopping his price target on the shares to $4, from $7.33.

I called him myself. if he were standing in my Boardroom, right now, he will tell you that he’s come to the conclusion that Nokia is in deep trouble, which continue to get deeper. and, he does not think the deal to switch to phones based on the Microsoft Phone 7 OS will save the beleaguered, and former technology darling.

consider the harsh realities. I believe new guidance issued by the company is a strong indication that a worst case scenario is crystallizing. I have to believe Nokia’s Device business will experience operating losses in the third quarter of this year and in the first quarter of next year. I’m also convinced that the launch of Windows-based phones will be challenging, to say the least, given the likely loss of traction and visibility of the Nokia brand, as well as the speed at which the opportunity for a third ecosystem to emerge is vanishing.

Nokia’s stock isn’t even worth the effort to short it.

but, Google is.

later, I’ll discuss what I’m confident will happen to Facebook now that they’ve sold their soul and part of the company to Microsoft. Facebook has an evil element to begin with. but, now the rot can’t help but become evident. look for the story in or around June of 2013.

later, I said. Google now has three problems that you need to understand:

it underestimated Facebook. evil spreads like plague (just look at Android [AKA “dumb down kid machines”]) and over five hundred million people are on Facebook. this includes millions of kids that lie to open-up accounts, and people that create a statistic that says Facebook accounts for sixty-one percent of divorces in our country, alone.

Larry Page is now CEO. he’s not a leader. you don’t have to trust me on this one. he’ll prove it himself.

finally, but not really, there is so much more. but, neither employees or shareholders can build wealth owning Google stock. so, the company is easy to recruit from. the company built it’s collective employment foundation on greed and a sense of entitlement. if you understand my core business, you get how I know this. let’s be clear, I stand against such things. I fight them.

the best way to win and make money with Google is hope your enemies buy their products and you shorting their stock.

do it!

if you are wondering what Microsoft has to do with Google, just understand the lack of innovation, creativity and soul that permeates both organizations. how could purgatory, in it’s form, be any different?

peace be to my Brothers and Sisters.

brian patrick cork

no more Apples

May23

if you read this blog, and many people do, you understand that I define Apple evangelist.

I am also a hearty and ferocious shareholder. that’s both fair disclosure, and fact.

that won’t change. but, my buying habits and recommendations for others certainly will.

details may or may not be important, but we finally have both a line-in-the-sand, and an indication that the end is near. and, by “end”, I mean using Apple’s stock to build wealth as most people might try to define that.

as I tap this blog post into life, Apple shares are trading at $334.40. that’s off it’s fifty two week high of $364.90. if you were buying Apple at $15 back in 2001, you can shrug $30 off. but, if you are planning to build a portfolio around that stock, I must, ironically, advise you to consider other factors.

I’m not a stock broker and not supposed to give advice. however, that disclaimer aside, I always have an opinion.

several months ago some analyst decided that Apple stock would eventually hit $1000, and probably inside the next seven years. I agreed with him (I’m thinking five years or less) and felt good about that. but, what I forgot, at that time, was how that information would affect insiders, sophisticated buyers and the types of people that can drive stocks shares up-and-down – not the least of which are institutional buyers.

once and long an analysts darling, there is now a psychology at work, if not a psychosis against Apple. the stock has consistently exceeded expectations yet has begun to languish as if it were, well, Google. A LOT of people that matter now comprehend that Apple shares will only roughly double in value in those five to seven years. up until now you could see one hundred to three hundred percent gains in a twenty month period, based on perceived volatility in other aspects of the market. but, many folks will think they can only double their money in seven years unless they try to time the peaks and valleys of an uncertain economic roller coster.

suddenly Apple isn’t as cool as it’s products. It’s much like Google. Working at either place won’t change your life financially unless you are a very senior executive. it took Google three years to drive itself into a share value rut. Apple’s story is awesome and sustained itself for almost thirty years. but, I think the joy ride is over (unless the stock splits).

that’s how I see it. I may be an evangelist, but I’m no hypocrite. I’ll probably always buy Apple products until someone makes something better (and, I am working with a fellow in Australia in doing just that). but, I doubt I’ll be dollar-cost averaging the stock any longer unless the price dumps because some other mercenary analyst tanks the stock simply to create a buying opportunity (which is what has happened three times over the past four years).

peace be to my Brothers and sisters.

brian patrick cork

posted under apple, Google, Truth | 2 Comments »

why Apple is better than Evil

March14

Aaron Masih, that rascal, sent over a link to this article penned (since that does not really happen, much, any more, he likely tapped a keyboard) by that redoubtable Englishman and journalist John Naughton: Forget Google – it’s apple that is turning into the evil empire.

this makes me think of; and, I’ll, thusly, ask you: do you remember Monty Python’s Ministry of Silly Walks?

[youtube]IqhlQfXUk7w[/youtube]

in any event, my first thoughts after a quick read of the article might include:

1. Apple will survive without Steve Jobs because the author of this piece is correct that Jobs has built a great management team dedicated to his vision (this was not the intent of the article, but it reverbrates LOUDLY).
2. publishers might be furious about Apple taking thirty percent (30%) fees for content proliferation, but Apple gave them renewed life, and revenues they would not have otherwise realized because no one else had  solved the piracy problem.
3. eventually someone always grumbles about “Apples way”. but, as Apple pioneers innovation, the change they “force” creates (innovate and create are key words aligned with Apple) ever more  opportunities. It’s like pushing the creases and wrinkles out of sheets on a bed.
4. I love this quote:

“Umberto Eco once wrote a memorable essay arguing that the Apple Mac was a Catholic device, while the IBM PC was a Protestant one. His reasoning was that, like the Roman church, Apple offered a guaranteed route to salvation – the Apple Way – provided one stuck to it. PC users, on the other hand, had to take personal responsibility for working out their own routes to heaven.

You can’t install anything on it that hasn’t had the prior approval of Mr. Jobs and his subordinates. And if you are foolish enough to break the rules and seek your own route to salvation, then you may find when you next try to sync it with iTunes that it has turned into an expensive, beautifully designed paperweight. If that isn’t power, then I don’t know what is.”

Apple practically forces you to do things “better”. That rankles some folks. case in point, I remember when “most people” resented Apple for introducing USB, plug-and-play, and CD/ DVD drives to computers.

I like the microcosm of ease and convenience. so, the apple way makes  sense for my own sensibilities. also, I’m a share holder.

if you don’t like it, buy a PC. except, we all know you’ll like that less!

peace be to my Brothers and Sisters.

brian patrick cork

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What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

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