The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

why Ayn Rand’s The Fountainhead is a text book for viral Marketing

July8

I recently wrote about the new Atlas Shrugged movie with some notes related to Ayn Rand’s first novel, The Fountainhead.

it occurred to me that great books are a terrific example of viral marketing. I had a younger fellow that used to work around me whom appeared to genuinely believe that every meaningful piece of technology or process was unique, if not invented, by his particular generation, or those that are following.

NOTE: he has no idea that, at fifty (I’ll be one hundred years old in fifty years), I have invented the cure for stupidity. more on that later.

in any event, great books that are examples of viral marketing include the Bible, and The Fountainhead. my own blog (this blog, in fact) is not terrific, or great, by any measure. it’s not even a book. but,  you can assign it as virally relevant by its growth in readership.

all three evidently touch people in a way that cause them to spread the word, so to speak.

I’ll gamble that most of my readers know what the Bible is and does. so, I’ll add some detail, here to your understanding of The Fountainhead (but, maybe, more so, Rand’s epic Atlas Shrugged). ironically, reading The Fountainhead and the Bible just might help you appreciate both in somewhat unexpected ways.

The Fountainhead manuscript, for example, was rejected by twelve publishers before a young editor, Archibald Ogden, at the Bobbs-Merrill Company apparently risked his job to get it published. despite mixed reviews from the contemporary media, the book gained a following by word of mouth and became a bestseller. the novel was made into a Hollywood film in 1949. Rand wrote the screenplay, and Gary Cooper played Roark. many of you reading this post are probably scratching your heads, and collectively asking:

who the hell is Gary Cooper?

my best answer is he also played the title character in the film of the 1939 film Beau Geste (the 1926 version was pretty good, just not the way Cooper pulled it off). for the record, Beau Geste is a 1924 adventure novel by P. C. Wren.

by the way… never underestimate Ray Milland.

you need to read it (The Fountainhead, and Beau Geste – just so we are clear). do it! and, when you do, guess what? you’ll tell your friends about it. then after reading this blog post you just might start thinking a bit more about the Bible – and, Atlas Shrugged. mind you, be prepared for elements of these books that are directly conflicted one with the other. but, opinions only gather power when both sides are ably considered, eh. it’s feasible you will investigate just why I draw comparisons between such disparate books. that means you just might talk about it at a cocktail party, or at Lake Lanier while you are hosing down the boat.

…see… viral marketing, at it’s best and most natural.

if I ever get to act in a movie, I want it to be a remake of Beau Geste.

by the way… anything that has something to do with the French Foreign Legion has awesomeness all over it.

peace be to my Brothers and Sisters.

brian patrick cork

furious resolve if not Survival

December10

Of course it was Rusty Linquist that had to get me thinking.

I felt like I had no other choice but to offer the following (you’ll need to venture back towards yesterdays post and explore the comments if there’s a hope you’ll understand what this means):

I’ll ponder if the greater risk comes in not taking the action to prepare for the summit, overcome my fear, and achieve a milestone shared with few others that breathe all manner of “rare air”.

The demise element takes it’s pivotal form in whether it happens as a surprise, and less so an eventuality. So, I must train my body and prepare my mind to blend courage, furious resolve,/1 and planning into a best option – survival.

I love the development behind the potential that Raison d’etre represents. So, much promise reflected in an ever broadening sea of opportunity. It’s like the subjective meaning(s) attributed to Gare du Nord – another French play on words. It’s both a place (that takes people to other destinations) while also serving as a kind of battle cry /2 for a warrior code that may longer exist in that evolving culture (the French Foreign Legion in Africa facing Muslim hordes). God… the irony. And, the lessons to be learned over what might define heroism, and a reconciliation with my own soul.

Thanks for chipping in Rusty.

Brian Patrick Cork

1/ If I ever own another boat, I’ll name her Furious Resolve. And, by God, I’ll sail her around the word, nestled in her womb while raising my arms (and often) to (again) God and all His elements!

2/ “We make our stand here!”

What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell





photos by John Campbell

 

Share this Blog with friends or enemies (via Twitter). Do it!:

Archives

Linkedin

View Brian Cork's profile on LinkedIn

Categories