The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

why Apple won’t or shouldn’t play nice with Flash


the real question is:

why won’t Adobe play nice with a world that is, in many respects, dominated by Apple and it’s best-of-class products?

then again, we need to define what is meant by “dominated” and “best-of-class”.

I’ll do that some other time.

meanwhile, Apple, as (re)led by Steve Jobs, since 1998, has made it the point of putting products in your hands that you did not know you could not live without until you used them.

think that line through carefully (I’ll repeat it, here:

“…putting products in your hands that you did not know you could not live without until you used them.”


allow me to put something int0 perspective for you…

I firmly believe you should trust Steve Jobs and his management teams judgment. while Jobs has been back at the controls of Apple, it has gone from being a company that almost was, as could have been bought for an abysmal valuation, from a shareholders perspective, by Palm, to what is today, the second largest corporation on the planet. if you had bought Apple stock before Jobs came back in 1997 for about $6/share, that same share would be worth nearly $1400 today.

and, along the way, Apple has helped pioneer technology evolution with extras like, built-in internet access, wireless cards,  USB and bluetooth. he put the creators; the innovators, of those and similar products, on the map (just as he did with the self-entitled little shits that brought you Adobe)! there are many more examples. but, that is a heady list because of the vision it took to support those advances, then, that we take for granted, today.

in terms of the animosity between Apple and Adobe and their Flash product, you need to understand that the issue, in it’s truest form, is actually Adobe’s issue with Apple.

Steve and company have sorted out that Flash is more of a barrier. it leaves “residue” all over the place and clogs the collective things, up.

all that said, the Steve I know, and you need to understand, better, rarely makes a stand on, for, or over, a product, unless he knows something is needed, on the way, and / or part of a better direction. he genuinely wants you to have a fantastic experience, and puts his money and name where his mouth is.

HTML5 is an option. but, it’s just an example. but, it’s more likely a “view” of what is possible, and yet to come. and option. choice. Adobe and it’s Flash are all you know, for now. so, it makes you somnolent and lethargic. Steve and company will have none of that. because of his stand, today, you will have better choices tomorrow.

just watch… and, I mean that literally.

so, I’m making this case because, with this making for a back-drop, you have to anticipate that Apple knows that a solution more elegant than Flash is either on the horizon, or at least possible. the clues are always in the Apple product road-map and the convergence-circle that is always contracting and expanding.

more later.

peace be to my Brothers and Sisters.

brian patrick cork

posted under apple, Stuff | No Comments »

flash This


For the sake of a balanced argument – and fair, possibly, unbiased opinions (think: informed decision-making), Electronista has a short article on the: lack of Flash for WebOS.

My views over Steve Jobs’ and Apples position relative to Adobe and it’s sagging Flash products are well considered, documented, and understood (consider my prior post: the Flash on apple debate isn’t PC). But, now that Adobe has finally released Flash 10.1 and released it from it’s beta status, allow me to sum-up the current state of Flash on Mobile Devices:

1. Every non-geek (and people that think they are, otherwise, informed, I have talked to thinks that Flash works on every current phone except the iPhone.

2. Adobe says that Flash 10.1 will work on every mobile device (except Apple). Is this passive aggressive behavior? Or, possibly a marketing twist that inappropriately paints Apple the villain.

3. Adobe has demonstrated a slow, buggy and very crash-prone beta of 10.1 on Android OS 2.2 that appears to ONLY works on the (Google) Nexus One (the phone that all of you know I tried in good faith, and then handed over to my eight year old daughter [who prefers her 3G iPhone]).

4. Palm says Adobe hasn’t given “any sign” it’s close to Flash 10.1 for WebOS.

5. And Flash 10.1 doesn’t run on any other phone, either.

Yet the lack of mobile Flash support is still seen as an Apple problem.

I love that. This continues to demonstrate that the collective we look to Apple for leadership – even in ways the masses (followers) can’t fathom.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

the Flash on Apple debate isn't PC


It appears that European Union regulators are joining forces with the Federal Trade Commission here in the U.S. through a probe of Apple’s policy regarding “mobile software developers.” (This means: Flash on the iPhone.)

I’m advised by insiders that Apple will be further confronted over the controversial “Flash on iPhone” policy. As you know, Apple claims that Adobe’s Flash isn’t “sufficiently advanced for use on smart-phones”, and has effectively banned its use on their iOS devices, both as a platform as well as its use to help program applications.

If they call me to testify as an expert witness, I’d likely offer this line-of-thinking and example:

I’ve known many PC users over the course of my life, and work passionately to help them transition to the Mac OS (it’s perfectly okay to drop the Mac OS onto a Dell, for example, like Nicholas Johnson did for me on a dare, of sorts).

But, for the purpose of this post, I’ll focus on a close friend of mine named Chuck. Many of you have read his book, and I coached him through one of the most monumental acquisitions in North America.

Chuck is a PC survivor (I wonder if that phrase and context will catch on. You read it, here, first). He languished in that world of restarts and hangups for almost sixteen years.

We discuss the Adobe and Flash story fairly often because it has created terrific impetus for change and a kind of thought leadership around reverse accountability. Chuck knew all too well about third-party applications and programs causing instability on the original platform. How many times do you download a program that requires a plug-in to run on your system? He’s posed that question, and often. How many times has a new program or plug-in been the proverbial “fly in the ointment” of your Operating System? Many PC sufferers ask both questions. But, never, as a hearty and ferocious macintoshionist (I just coined that as well), would say, I.

Chuck’s house has been one hundred percent Apple (PC free) since January 2008. iPods, Macbooks, iMacs, iTV, Extreme Base Stations, iPhones and now iPads abound. When the Apple vs. Adobe story began to break Chuck called me from his iPhone (decidedly not a Blackberry) to express his gratitude towards me and Steve Jobs for developing devices that “just work”. Turn the device on; it works. The story is simple with the elegance of Apple design and utilization. NOTE: I fully expect to hear from a few of you that still want to harp on the iPhone 4’s reception issue. But, I’ll wave you off dismissively and advise you to stop grasping desperately at a futile effort to find a weakness in the that tasty [sic] Apple.

So… Steve Jobs is likely telling us the truth and Flash will destabilize the iPhone and the iPod Touch. If that’s the case he is demonstrating accountability by kicking Flash to the curb. He is forcing Adobe to improve it’s product – and, that is fair and reasonable. It’s aligned with the Laws of Natural Selection. Improve or die. If Adobe wants to occupy the apple mobile platform, they should step up and (re)write something more stable that does not use a lion’s share of power (this is another issue with Flash that does not get enough press, eh).

Why should Apple allow an unstable piece of software on a system that, otherwise,  just works?

Adobe comes across like an entitled Google neophyte with weak points and self-inflicted bitter frustration. Apple sets the standard for quality. And, Steve Jobs simply expects everyone around him, and his best-of-products, to work smart and keep up.

That’s okay. And, let’s hope the European Union recognizes this – just as discerning users of technology have around the globe have by buying ever-more Apple products.

You can whine, or drink wine. So, I’m buying a vineyard.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

Steve Jobs uses the iPhone and Flash to demonstrate Leadership


There is, or was, a fair amount of heat relative to Apple’s (well… Steve Jobs’) decision to give Adobe’s FLASH the cold shoulder.

However, as promised, if not simply hinted at, in this unworthy blog (shucks… who am I kidding?), and elsewhere, none of that really matters.

What does matter is that Steve makes vision-drenched decisions that drive people around the world to stretch, create, and be resourceful.

During my days as a fire fighter in Louisville, Colorado, my Battalion Chief called this: “being part of the solution, not the problem”.

This is a form of accountability that few people can immediately grasp.

That’s what leaders do.

And, it’s part of being a Heterodox.

So, here is an example, of just such a result:


Here is a thought: We have choices and consequences. you can whine, or drink wine.

I’m buying a vineyard.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

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