The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

will Facebook consume YOU?


Brian Patrick Cork

I am NO fan of Facebook. if you read this blog, visit my house, talk to my daughters (and, their friends), or have heard me speak, you know this.

I can prove it. just read the following related posts (do it!):

  1. Facebook and Divorce lawyers (8.6)
  2. Facebook is dead to Me (8.2)
  3. why other people should buy Facebook (7.7)
  4. nobody “Likes” Facebook other than Mark Zuckerberg (7.6)
  5. why Facebook might be a great bad story (7.1)
  6. Facebook’s contribution to Terrorism (6.1)
  7. shorting Facebook, part II (5.9)
  8. I like Apple’s stock better than Googles numbers (5.8)
  9. facebook is proof we have a Problem (5.7)
  10. facebook challenge (5.7)

however, I’ll admit Facebook’s new version of Android is pretty slick by way of being resourceful and opportunistic.

Mark Zuckerberg and his crew have figured out a way to get the growing global mobile device market to be his viral marketing agent.

Mark Zuckerberg, the co-founder and chief executive of Facebook, is holding a live news conference to show Facebook’s new phone software, designed for Google’s Android’s operating system.

I wonder if they will transition to a “consumption” model and leverage this new platform under their dark and insidious world domination strategy to wreak havoc in the lives of the ignorant crowd-followers.

…I wonder if North Korea’s Kim Jong Un is a Facebook shareholder?

in my book, that makes it appropriate that the new software is launching off of Android phones.

while I Facebook akin to a disease, Zuckerberg is working diligently to reward his shareholders. he gets points for that. even if they include Kim Jong Un.

all that said… everything evolves. most of it changes. the potential for redemption realized. I acknowledge that social media and networking platforms are part of our lives, and certainly the future. and, they will continue to be influential. so, I am hopeful that, as Zuckerberg and other influencers mature, their designs evolve into solutions, and great good shared by us all.

peace be to my Brothers and Sisters.

brian patrick cork


Social Networking is like a Sexual Orgy



I’m fairly confident that “social networking” and “social marketing” will ultimately find credibility in our lives, and hopefully in my life-time. I do believe the cloud (all great things begin heavenward, do they not?) will host our greatest Thought Leadership. however, behind all great Thought Leadership we need subject-matter-expertise – informed decision making – to sustain and execute it.

that said, I’m reasonably convinced that my choice of wording for the subject heading of this post will raise eye-brows, significantly.

I have issues, to be certain. a genuine bug up my butt, if you will, when it comes to social networking, for example.

just like an orgy, social networking is (currently) shallow. we don’t really know much about the people with whom we are connecting to.  yet, we are investing a great deal of ourselves in them, and generally making big decisions. or, we aren’t making enough of an investment in that crowd and making decisions and taking actions based on shallow information and thinking. I had a fifty-seven year old Coaching client inform me yesterday that he has a Linkedin profile because of peer pressure. I asked him if he was fifteen. then it occurred to me that his situational awareness around all of this is like that of a fifteen year old facing a Board of Directors (read, Where do you fit in today’s Business?, for perspective)

run with me, here. what about informed decision-making? What are we consenting to?

its juxtapositional, by definition. and, that means its either good or bad with a paradigm at stake.

but, it’s all about awareness.

that’s my role in your lives. that’s me being the Heterodox (it’s been awhile since I’ve used that term), and a Jeffersonian Heterodox, at that. I value the story, possibly the tradition, but I question everything relentlessly until I come to my irrefutable conclusion. today, the social platform is a long ways off from being the solution – just like empty sex is certainly no way solve our human needs. we need meaningful connectivity to thrive, make better decisions, be healthy, and to be part of the Solution.

Food for thought… If DATA is the new oil, what if we are the refinery? now what?

perhaps a great example of this is “crowd funding”. this is a direct result of the crowd sourcing efforts spawned by the advent of social networking and mobile technology. we want it all to work; to make life simpler, if not easy.


is Kickstarter and crowd funding illegal?


Using Kickstarter to payoff your mortgage!

ponder this…

statistically (and, I’m referencing work we’ve done through and – with our endless polling and research), if you are a decision-maker under thirty six you are entering your power-band years towards influence. and, you are, or want to, make quick decisions on mobile devices based on quick bursts of shallow DATA and information often garnered through some form of mass hysteria, crowd sourced, motley crowds, rabble group thinking (i.e. google+1, Linkedin, Facebook, etc). hey… is there a correlation in that that Facebook  is attached somehow seventy-two percent (72%) of all divorces, yet Linkedin does not have a “divorced” box you can check or form a group around?

people that want to skirt certain rules and regulations and/ or don’t meet qualified investor standards are using this process to side-step accountability and then responsibility. people funding Kickstarter projects for example might as well hand their money to strangers in bathroom at night clubs.

good may come, yet. just be responsible. think. think.

peace be to my Brothers and Sisters.

brian patrick cork




Wall Street Journal and Apple


so… let’s doing some reading between the lines.

I completely understand why some brian cork nay-sayers (and Apple-haters) are crowing over the recent pressure on Apple’s stock. but, as a shareholder I am still pleased with both the company’s stock, and it’s terrific products. and, there is probably a reason why Al Gore just exercised a lot of his options in Apple stock. read more about that here, Al Gore Nets Another Fortune on Apple Stock, despite the piece finding a start on CNBC, mind you.


Apple Bloggers Seem Convinced The WSJ Got Played By Stock Manipulators – (and, other, even credible news sources).

“If you don’t  smell stock manipulation  here, I have a bridge to sell…”.

let’s be clear… there is evil at play, amongst all of this. possibly even tomfoolery.

from Brian Patrick Cork on LinkedIN:

this language may be a bit broad. but, here is your driving cause for Apple stock being under so much pressure (Chip is nodding as he reads this). Apple tends to under report it’s forecasts and then outperforms. however, for the last five months “analysts” have touted numbers (expectations?) outside of Apple’s that are not reasonable. then Apple shares get punished because inflated numbers aren’t met. no one (at least those that make a stand for situational awareness, any way) will claim that the Wall Street Journal is a bastion of integrity… But, this was REALLY bad, and blatant. We must read between the lines and hold the media accountable. I address all of this constantly in my blog:

peace be to my Brothers and Sisters.

brian patrick cork




nobody “Likes” Facebook other than Mark Zuckerberg


if you can’t be bothered to read this entire post because your tearing your hair-out over Facebook – and Barack Obama, just consider this opening paragraph:

I TOLD you to short Facebook – but, NASADAQ “broke” (seriously) /1. so, nobody could. the stock might make sense at $9.  and, now Mark Zuckerberg and his crew are going to choke on their greed and the type of avarice that spawned the hell that Facebook creates daily in everyone’s lives.

but, you’re hooked now, so just keep going…

as you read this, regulators are examining whether Morgan Stanley, the investment bank that shepherded Facebook through its highly publicized stock offering last week, selectively informed clients of an analyst’s negative report about the company before the stock started trading.

the stock debut, originally set for 11 a.m. EDT Friday, was delayed more than half an hour because of “technical problems” at Nasdaq. some brokerages were still sorting out the aftermath today. just so we are clear… the “technical problem” had a lot to do with the fact that insiders were dumping their shares faster than Secret Service agents rearview mirroring their red-skirted girl friends when the lights came on.

I already knew that was both inevitable, and was going to happen. I have over two hundred emails from people grimly advising me that they tried to follow my guidance and short Facebook’s stock. but, NASDAQ won’t allow that, yet. trust me, that’s a whole other story in the realizing. so, watch for that.

in the harsh light of truth, companies going public typically want the momentum and desirable status that comes with stock being so coveted that the price rockets from the launch pad. that might be fair. but…

“I think that the underwriters convinced Facebook to offer too much stock,” said analyst Michael Pachter of Wedbush Securities. “The market didn’t have sufficient appetite for the number of shares offered.”


did you know that market trackers have reported that people are much more likely to click on ads at Google than at Facebook, and US auto giant General Motors said the day before the IPO that it would no longer advertise on Facebook because it lacked impact? that evidently inspired an analyst at Morgan Stanley to drop his earnings forecast for Facebook on the eve of the IPO, but nobody let that information out of the bag, and left wanna-be shareholders holding another bag.

[end pause]

to wit…

The Reuters news service reported Tuesday that a Morgan Stanley analyst, Scott Devitt, cut his estimate for Facebook’s revenue this year to $4.85 billion from more than $5 billion earlier. Reuters reported that it was unclear whether Morgan Stanley had told only select clients about the reduced estimate. Reuters reported that the analyst cut his figures for Facebook while the company’s executives, including founder and CEO Mark Zuckerberg, were shopping the stock to potential investors in the weeks ahead of the IPO, a process known in investing as a “road show”.

The Wall Street Journal reported Tuesday night that Facebook’s chief financial officer, David Ebersman, decided shortly before the stock debut to raise the number of shares the company would offer by 25 percent. The Journal, citing people familiar with the planning of the stock offering, also reported that Morgan Stanley had assured Ebersman there was plenty of demand for the stock.

meanwhile, you all knew this was coming (the Greek- like tragedy that is the Facebook IPO, the “Zuckerberg generation” [I made that up, but it will stick], the pending Wall Street Journal expose, etc). but, faithful readers of this Blog know I’m not jumping on a facebook-dissing bandwagon, here, and had already started slapping their collective knees with me back when I wrote the following posts:

Facebook’s contribution to Terrorism.

“in any event, I’m, admittedly, a bit weary of using Facebook as a punching bag. however, I won’t tire of being relentless when it comes to pointing out that Mark Zuckerberg and his Facebook Mafia (this can be stated in something of positive light because it’s a reference to the wealth generated by the Facebook insiders and how they are seeding countless other venture at unprecedented speed) have it within their collective power to use the Facebook platform for good. but, right now, with millions of examples over the course of any given day, it’s being used for a lot of evil, and mostly in the hands of ignorant children.” Source: (

Facebook is on a Mission but not from God.

so, it’s interesting (to me, any way) that Facebook and other forms of religion have similar global strategies.

why Facebook might be a great bad story.

“but, Zuckerberg, and the people around him, know this is a problem. and, every day makes it bigger and uglier.” Source: (share this quote)

the distortion field of social media and marketing and it’s impact on marketing.

“…have you noticed that most photographs have him staring soullessly into the camera?” Source: (

Facebook is dead to Me.

“Zuckerberg has made billions of dollars, and I’m sure he feels great about that. but, I hope one day he understands what he has unleashed upon a culture that was unprepared for his platform to be used as a weapon of mass destruction.” Source: (

the SEC had already said on Friday that it was looking into problems surrounding the IPO. on Tuesday, the agency’s chairman, Mary Schapiro, said: “I think there is a lot of reason to have confidence in our markets and in the integrity of how they operate, but there are issues that we need to look at specifically with respect to Facebook.”

by Monday, the top securities regulator for Massachusetts, William Galvin, said he had subpoenaed Morgan Stanley. Galvin said his office is investigating whether Morgan Stanley divulged to only some clients that one of its analysts had cut his revenue estimates for Facebook before the stock hit the market on Friday.

on Tuesday, Robert Greifeld, the CEO of the Nasdaq Stock Market, acknowledged to shareholders of Nasdaq’s parent company that “clearly we had mistakes within the Facebook listing.”

a spokesman for Facebook Inc., which is based in Menlo Park, Calif., said late Tuesday that the company had no comment.

but, I’m guessing Mark Zuckerberg isn’t going to “like” any of this.

right about the time the IPO was being unleashed upon the masses, the Facebook/ Morgan Stanley/ Goldman Sachs/ Satan PR machine kicked-in. we saw short-stories quoting Zuckerberg saying things to the effect, “I don’t care about shareholders, I care about the company and it’s vision”. but, he left-out the bit about his owning fifty-seven percent of the companies stock. so, that simply means he is an insider that cares about himself. we also learned that he married his long-time sweetheart partner co-conspirator from college. but, unfortunately he managed to time that like an estate planning event, which it was. so much for true love American greedy style. I sincerely hope his little marriage gets off to a better start than the colossal IPO. but, then she knew him when he ripped-off his early partners, and she knows him better as he steam-rolled his shareholders.

isn’t there a law in this land that says a wife doesn’t have to testify against her husband?


while Facebook has fallen well below its IPO price, valuation metrics still show the stock is still pretty expensive.

at roughly thirty six dollars ($36), Facebook shares are trading at fifty-seven (57) times projected earnings for the next 12 months. I got this information from FactSet Research (and, forget about the trailing 12-month earnings PE; that’s at 73.50.) this is a much richer valuation than other tech titans that actually create things of value, suggesting the stock price remains too high relative to projected earnings, and could (probably) fall further. price-to-earnings (P/E) ratios are calculated by taking a stock’s price and dividing it by the company’s earnings per share. for instance, Google (why not?) trades at a forward P/E multiple of 14, meaning one Facebook share is more than four times as expensive as a share of Google. Apple’s forward P/E is 11.6, and Microsoft is 10.8. Cisco Systems trades at a forward P/E of 9 and Dell is at 7.1. but, I’ll tell you to buy Apple, Cisco, even Microsoft. but, again, I think Facebook is probably worth a look once it hits nine dollars ($9) a share.

I want to be reasonably fair… thusly, it’s probably worth noting a high P/E multiple doesn’t necessarily mean the (or any) stock is destined to decline. Amazon has a forward-year P/E ratio of 182. I’m thinking that aggressive spending has crimped the online retailer’s profits, but investors have found the company’s strong sales growth appealing enough to keep bidding the stock higher. the stock is up 25% this year. is another stock that has had a rich multiple for years. the stock trades at eighty-nine (89) times forward earnings, yet shares are up forty three percent (43%) this year. mind you, companies that invest in Salesforce don’t actually use it. most people in sales refer to it as “salesfarce”. but, risk-averse sales managers think they are supposed to buy it, so they do. that works for shareholders even while it might not bode well for corporate America.

I’m no hypocrite. and, I do see the world differently, and from unique angles, compared to most (that’s why I get to be a Cultural Architect, and you don’t). I see Facebook for what it is. it’s easily described as a platform for cheating spouses and cyber-bullying. it’s a company where engineers develop products that we don’t need. people just want them because they feed our vices. so, why should anyone really be surprised that Zuckerberg and a bunch of Wall Street hooligans that are probably in their early to mid thirties used the company to punk the zombie-like thundering herds that think wealth-building is attached to an easy-button?

peace be to my Brothers and Sisters.

brian patrick cork

1/ consider this… Monday shares briefly climbed above $42 before skittering back down and finishing at $38.23 with the help of underwriting banks that essentially put a floor under the stock by buying back shares when they dipped to the opening price. that means Morgan Stanley stepped-in and bought a lot of the shares that people were dumping. they played a key role in over-touting the opening price and are paying another price.

“It’s hard to know what would have happened if the banks hadn’t stepped in,” said Lou Kerner of the Social Internet Fund, raising questions about what will happen to Facebook’s share price when the Nasdaq reopens on Monday.

well… I’m guessing Morgan Stanley and Goldman Sachs probably got in around $10 to $12. so, that is the real bottom, and likely where the stock was heading if someone had not ‘broken” the system and created artificial buying.

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What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell

photos by John Campbell


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