The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

The Truth: apple changes the world Before its technology is in your hands

March8

It’s all about perspective.

Business writers love hyperbole (I’m not one of those – I’m just saying…).

To wit…

…The ground will swell. The paradigm will shift.

But, what if occasionally a new tech gadget comes along that really does shake up society?

Apple’s iPad, may just be such a one-device-to-rule-them-all.

This is the vital difference between “rolling boulders up hill”, and “rolling boulders down hill”.

The timing certainly makes sense.

The iPhone is three years old, the U.S. economy is rebounding (I recognize this is a relative term), and gadget demand is pent up amongst Americans who held off on toy upgrades during the recession. By spring we’ll no doubt be past the holiday sales of the black-and-white e-readers that still look vaguely like medical prostate screening devices. I still like my Kindle (read more about that here: evil wireless empires (and their minions): a prudent and optimistic comparative Analysis), mind you, but it won’t surf the net or track my email like the iPad is designed for.

The world is recovering from its Wall Street hangover, and it’s looking for a new tech party invitation. The Apple iPad will be the guest of honor. Laura DiDio, an analyst at Information Technology Intelligence, has predicted the Apple iPad will be “the next big thing”.

I find that trite and obvious. However, it’s likely going to be true, for awhile, because we WANT it to be so. And, Americans must have progress. And, it’s gotta be big and profound. That’s our way. How we “roll”, as it were.

Other manufacturers such as Dell (DELL) and HP are preparing tablets, too, but Apple is the one to watch because Apple is best at making radical new hardware formats undeniably cool.

Yes… The “Jesus Tablet” will be available in April (there were some production delays that took it out of March). NOTE: I use “Jesus” instead of “Moses” (relative to tablets, eh) because Jesus was an actual trend setter, like Steve Jobs is, today – and, it’s all part of the setup around me trying to make a point, here.

But, there are going to be some other unexpected ripple effects as the iPad is skipped across a veritable sea of technology change in the coming year (Hey… I actually just engaged in some of that aforementioned hyperbole).

And, as that happens, the iPad, like the Ten Commandments, and the Bible, will change the world in at least six ways (I know the Bible changed the world in more than five ways. Just work with me, here):

Off we go, then…

Magazine and Newspaper publishing will bounce back as consumers rediscover paid subscriptions. Sorry, Chris Anderson, but not everything will revert to free. It’s no mistake Time Inc.’s (TWXSports Illustrated invested in a provocative dictating controlling what, and how, you want to watch on television. Rather than being a device to watch television, the Apple iPad is more likely to be an interactive advertisement opportunity. So, watch how all of this directly impacts mobile, and mobile devise-oriented advertising creativity. Here is an example:

Nielsen noted this trend of “concurrent media usage” this spring, in a $3.5 million study that recorded what hundreds of people actually do when commercials air. apparently when television advertising spots came on, people picked up laptops, magazines, or cell phones and did something other than watch the television screen. Expect that trend to accelerate when you (and everyone else) have an Apple iPad in your lap.

Augmented-reality views of the world will increase. If you missed this trend, it’s simple: Augmented reality puts computer graphics on top of live video feeds (similar to the yellow line you see on the field in NFL games). Here is an example:

iPhone users can already download applications that overlay a video feed from their iPhone camera, providing floating arrows on the screen showing you, say, the distance to the nearest New York City subway station. With a larger screen, provided by the iPad, such video overlays on reality will become even more compelling. Expect iPhone and iPad app developers to take advantage of this new platform that will enable them to create tools that might include giving construction workers 3D instructions at job sites.

Social Networking and Social Media will reach the next plateau. Look for iPad and iPhone developers to look for ways of providing consumers with product reviews that float over items on sale at the mall – or, serving daters a visual display of the job history, FICO score, and criminal record of that cute guy or gal they meet at a bar, or Church speed-dating events (yes, they are really doing that).

Telecommuting may finally take off. If you hate your commute and care remotely about the environment, then why do you still sit in traffic for two hours each day? Because society has decreed face time is better than phone time. But when Apple tablets make portable video truly accessible, plane tickets and poor coffee in cars may become things of the past. In truth, I feel this is a weaker example. I do believe the virtual work=place is inevitable. But, that will be driven more by technologies we can’t envision, just yet (because steve Jobs has not unveiled them, yet.

Service Providers. The earlier iPads aren’t expected to have video capabilities (at least the one we tested didn’t). However, eventually, two-way video on tablets will push communication costs even lower. I suppose, technically, you can already do portable video today, if you’re willing to walk around town with a laptop flipped open near a Wi-Fi zone. But, by and large, our North American infrastructure still can’t accommodate simple two-way video on the go (Clear might be trying hard to change that, but we still aren’t, well, clear, whether Clear is a scam, or not). Add an iPad with built-in Webcam, and suddenly video calls are as easy as holding up a mirror. You better believe AT&T (T) and Verizon Wireless (VZ) are sweating about the advent of Skype video in subway trains or on Hawaiian beaches. Perhaps Apple will throw its partner AT&T a bone by holding off on iPad Webcams for a few generations. Or it will throw AT&T under the bus by cutting an iPad deal with Verizon Wireless, a scenario at least under consideration earlier this year. My guess is that Verizon comes on-line with the iPad by 2011. And, by the way, Verizon is getting very aggressive, as evidenced by their recent deal with Google and the Nexus One (we’re trying that out, ourselves, through T-Mobile and Google Voice).

That’s sort of my point here… Apple brings technology on-line that you did not know you could not live without. However, I want to make you aware of a few more possibilities before I end this post. Quit rolling your eyes. All of my readers know I’m right. So, you might as well surrender to the truth, here. Apple is deploying technology today under a master plan, and within it’s own terms, of how Steve Jobs wants you to use (his) technology and be more productive. In the end, it affects Apple’s stock. and, now you understand the ultimate brilliance of Jobs, setting the example, beginning years ago, of taking his executive pay in the form of Apple stock.

Perhaps it’s too much to hope for: a world where Apple provides low-cost, two-way video anywhere that saves print journalism while reducing phone costs, augments reality while cutting your commute – even brings humanity closer together while stopping traffic jams and pollution.

You set the example; and, you lead the way.

Just no “padding”-while-driving, please.

I wonder if pad-centic terminology will go Verb like Google has?

Peace be to my Brothers and Sisters.

Brian Patrick Cork

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change Commodities

January8

Perhaps it’s only the calm before the storm.

Storms do, after all, tend to clear the air, and make things feel more alive.

It seems like President Obama is making some headway. But, alternative leadership will declare this is an illusion created by the “obamacratic” media.

What happens when people finally come to the ugly terms that Obama has led the Fed in cutting a deal with banks that favors foreclosing on tax-payers homes by subsidizing the difference? He is also touting healthcare reform that he, along with members of the House and Senate, are exempt from. Is that when people rise up? Or, is that Byzantine (Of, relating to, or characterized by intrigue; scheming or devious: “a fine hand for Byzantine deals and cozy arrangements”) example the harbinger of change?

I don’t feel like bashing Obama any more.

I am, in fact, I am a proven patriot; and, willing to be a freedom fighter. But, what does that mean? For today and tomorrow? The winds of change are blowing stiffly through the country, and around the globe.

It’s storm-like because of the upheaval around shared economic pain that is historically unprecedented (but, certainly nothing new from a Biblical perspective).

I’ve been using a central “commodities” based thinking in some of my recent posts, coaching, and public speaking. Interpreting or defining losers and winners is challenging, but that investigation might prove rewarding.

So… Once I allowed myself to surrender to that notion, God jumped me with a different line of thinking:

Assuming God has the plan (and I do). What if He is using Obama, in an unexpected way – to break this country so it can begin to heal itself, later?

Apparently the Muslims have a saying: “the Promise is in the punishment, or the punishment is in the promise”.

I can’t say with absolute certainty such a line of thought actually exists in the Qur’An. …I better go investigate that as well. Or, perhaps one of my Muslim brothers can wade-in (even though I’m not Muslim, that person is likely still my brother). But, it certainly offers a dramatic platform for thought.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

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a little Government action on the side

September14

Recent Headline: SEC defends $33M settlement with Bank of America

The Securities and Exchange Commission (SEC) affirmed in a legal filing its defense of the proposed $33 million settlement over “the bonus affair”, which arose after Bank of America Corporation agreed to buy Merrill Lynch for $50 billion a year ago.

However, the SEC also says there is “…no factual support to charge individual Bank of America executives in the case”.

I am tempted to hold myself speechless.

…but, I could never do that. And, you reader, would have none of that.

So… Why then, did they impose a fine on Bank of America to begin with?

Meanwhile… A federal judge has delayed approving Bank of America’s proposed settlement with the SEC. He asked for filings by Wednesday from the SEC, and the bank, so that he can decide whether to approve the deal.

How is this a deal? Isn’t it, in some reality, a scam?

Let me get this straight… Merrill lynch executives bilk the public by misrepresenting the truth. The company then gets bailed out by our government. The SEC cuts a little deal that puts pocket change back in government coffers – so, they can pretend like they do something. Now the courts FINALLY want to get involved, and also pretend like they are doing something.

I get distracted by shiny things often enough. But, I see a pattern here as well.

I wonder who is going to take credit for any of this once someone sorts it out?

Where the hell is an indignant media?

In other news:

WASHINGTON (AP) – Economic activity is stabilizing or improving in the vast majority of the country, according to a government survey released Wednesday. The findings indicate that the worst recession since the 1930s may be over.

That’s it?

Okay. That’s it then. Everybody back to work (just in time for Labor Day to be over). No more excuses. The media has made a statement (perhaps anticipating my outrage, as outlined above).

I am guessing “the memo” was finally issued by the Obama administration.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

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so… its reagans Fault?

June30

ronald reaganAre our current economic challenges Ronald Reagan’s (President of the United States from 1980 to 1988) fault?

That’s the provocative claim being advanced by Nobel Prize winning economist Paul Krugman in. You can read the entire piece from the New York Times here.

According to Krugman, Reganomics sowed the seeds that grew into today’s financial disaster.  He writes:

“Reagan-era legislative changes essentially ended New Deal restrictions on mortgage lending — restrictions that, in particular, limited the ability of families to buy homes without putting a significant amount of money down.”

Krugman traces Reagan’s bailout of the savings and loan industry to the growth of debt by both the government and the general population.

“Traditionally, the U.S. government ran significant budget deficits only in times of war or economic emergency. Federal debt as a percentage of G.D.P. fell steadily from the end of World War II until 1980. But indebtedness began rising under Reagan; it fell again in the Clinton years, but resumed its rise under the Bush administration, leaving us ill prepared for the emergency now upon us.”

Is Krugman right?  Did the champion of modern capitalism inadvertently sabotage it decades later? Did Reagan enable this country’s materialistic bender?

Or is Mr. Krugman engaging in revisionist history?

Me? Well… Just because you can lead a horse to water does not mean he needs or has to drink it. While in college from 1980 to 1984 I was working my way through school, busting my butt, saving every penny I could, and building a small company.

What do you think?

Peace be to my Brothers and Sisters.

brian patrick cork

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What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell





photos by John Campbell

 

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