The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

brian cork, blogs, sex, Life, and stuff

September18

the title of this particular post is misleading.

I won’t be discussing sex. in fact, Joanne (my wife) just looked over my shoulder and was a bit alarmed by the reference to “sex”. in fact, it’s another experiment around Search Engine Optimization (SEO) [fascinating, gripping stuff]. by simply adding words like “sex” (even the word: “butt”), or my name (seriously) to a subject line and then in the opening paragraphs of a blog post can increase viewership dramatically.

so… you are had, in a manner of speaking.

meanwhile, as I approach my more salient point, here, I’ll reveal that I was recently asked how and why my blog has become so widely read. they could hardly conceal their irritation.

the timing for this missive is likely good because I recently ruffled feathers around another recent post: the distortion field of social media and marketing and it’s impact on networking. I was also interviewed by Malcolm Teasdale for his Malcolm Out Loud show not long ago – and more recently by the Wall Street Journal and Forbes Magazine, the latter with something to do about being a “king-maker”. that might not make much sense either. however, on that show, those media points, as with this blog, questions are asked; statements made. a platform for fist-shaking is thusly created. and more often than not, solutions gleefully championed.

it’s not that I’m an award winning blogger. I’m simply followed by a lot of people that are apparently interested in me, what I do, say, and possibly think.

I’ll amicably submit that it’s possible they just like the videos and music I actualize, periodically. I also use words in interesting ways to help me draw correlations in-and-amongst world events. everything, everything, I tell you, is connected. and, I strive to prove it diligently on this blog – and, almost daily.

nonetheless, with that question, I’ll take the firm position that I’m stumped. usually, I am not without an answer. most of the time, any answer is better than no answer at all. one must simply be able to defend a point. NOTE: there is nothing stupider sounding (less so, transparent) than someone saying, “I don’t know.” also, it suggests you have no ability to think on your feet. I can do that. I’m actually quite good at it.

So, how did I end up being a widely-read blogger?

we did a bit of research. in fact, we did more than that… we did a LOT of research. see.. that’s a significant element to who and what I am. I try to know and relate to a great many things. I think about what is happening in the world, and take it oh so seriously. my Nana said I was a, “deep thinker”. maybe that’s the case. but, more likely I care deeply (endlessly). my passion and commitment to people around me (in an ever-growing circle) is fueled by reserves that could possibly keep the earth spinning on it’s very axis.

here are a few tips:

I like to write.

and, it does not hurt that the title of my blog is a witty twist around my surname. I’ve had heady victories in my day, with more to follow, I’m certain. but. I’ve also had my ass severely kicked. I suspect my daughters take the former for granted. my friends and business partners certainly do, by example. but, it’s the manner in which I work hard to manage the scary challenges is how I want my daughters to understand me. character is often best when tested, eh.

that said, if you decide to write a blog about how toilet paper gets made, you might not get an award or get read very often.

unfortunately, just because you can write doesn’t mean you should. Pretty much everyone can write. Except for the illiterate, of course. think about that.

just so we are clear, I think Mary Guthrie should fire up a blog and talk about her family and co-workers. I don’t book mark much of anything. but, I would subscribe to her stories about her Irish-influenced family.

the point is, it helps if you can write well. if you can’t, take a night class once a week at the local junior college. pick up a copy of Finnegans Wake and grind your way through it. I’d prefer you to read Ayn Rand’s Atlas Shrugged, mind you. more on that later, especially with a movie on it’s way.

that said, I’m not claiming to write well. I simply write interesting.

In blogging, all you have is words, and if your words can’t. don’t or won’t resonate, your blog suffocates. and, if your blog is stagnate, nobody will read your thoughts because nobody likes reading a blog that sucks.

can you imagine foreigners (or extra terrestrials) that might read writing such as my own and become confused by the utilization of the English language? just ponder the word, “sucks” and it’s multiple uses.

I make blogging sound easier said than done, right? well, hell, it’s part of my life’s mission to make easy seems appear difficult, and herculean things seems simple. that’s my nature. I don’t look for “easy buttons”. I just know where they are. I’m no leperchaun. but, people read my blog.

but here is the truth. If you just write random stuff and post it to your blog, your friends will read it, and your wife (okay… not mine, so much), or husband, or whatever will read it, and nobody else will. then you’ll have, like, one hundred readers a month (according to WordPress that’s about average), and you’ll be like, Why, God, did I start a blog? I hate blogging! Blogging sucks. then you’ll stop blogging because your blog only confirms your deepest fear about yourself, about life, about humanity:

nobody cares what you have to say, or do.

essentially, you have to express an intelligent opinion (facts help) in an interesting way about stuff people care about. maybe that’s Wikileaks. perhaps urban farming. but, you have to write about what you genuinely care about, not some drivel that you think other people will care about.

blogging reality: whatever you think potential readers will or should care about, they won’t. and, whatever you think they won’t care about, they likely will. the latter part of that thinking is possibly the key, here. we, that collective (the what?) we, don’t understand how important everyone, everywhere, really is. so, we don’t value ourselves enough to work daily to be change agents or interesting. well… I do. I take enormous (calculated) risks each and every day.

more on that last bit, later.

peace be to my Brothers and Sisters.

brian patrick cork 

the distortion field of social media and marketing and it’s impact on networking

September16

I’m trying something new today by provocatively dropping a bon mot from the end of the post here at the beginning.

“wouldn’t it be interesting if future history books tell us that we ultimately discovered that “social platforms” were implemented by Al Qaeda as Weapons of Mass Destruction?”

meanwhile, the title of this blog post reads like a thesis.

it was fun to come up with. but, it’s as, intentionally, misleading as todays belief systems around the invocative buzz words laced through it.

mine is likely the voice of reason.

that belief fuels a passion that realizes itself on platforms that make this blog, ironically, in light of the message behind this post, an example.

I understand that my voice, and the vision and images it incites creates drives, are not always, often popular. but, I know they are relevant. and, so do you.

but, like half the audience that attempts to watch Phineas and Ferb (sheer genius, literally), many people might not get it; but, probably because of the self-reflective pain required in being part of unpopular change.

I am not, necessarily, talking about revolution, here. but, certainly an evolution of thought.

so… you’ll be reading and hearing my views as they emerge around all things related to social networking and marketing. for example, the way I see it, the “networking” and “marketing” elements are blending, merging, morphing, and losing their distinctiveness, and usefulness.

I’ll also assign the phrase: “easy button” to help set the stage, and signal ahead of my thinking.

setting the stage…

a wealthy investor that finds themselves sitting on a Board of a company they’ve funded, and frustrated by the activity of it’s (questionable) leadership has placed the young CEO in my hands for coaching. when I first met the fellow I asked him:

“what type of leader would you describe yourself as?”

he managed to look up from his Android device long enough to take about two breaths and reply with:

“I spend at least three hours a day on Facebook and Twitter being a thought leader. I am an expert at social media and I want to speak publicly about content.”

I kept a straight face and asked him if he understood the word “sophomoric”, and also the difference between thought leadership and “subject matter expert”. we’ll be discussing principles of “time management” and revenues, to be sure.

more on that exchange, and others like it, later. this is an opportunity to teach, after all. and, although this example sets the stage nicely, in my opinion, let’s turn the tide of discourse towards the conflicting notions around social media and networking in our collective favor.

while more and more, and more, decision-makers are coming to the belief that information is best served to them and directions to others offers via mobility platforms, they are falling prey to an age-old trap thinking that: “if it’s in writing, it must be true”, and that includes the internet in its various forms. social networking, and the media and content in-and-around it like Facebook, Linkedin and Twitter are quickly becoming more part of the problem, and less so the solution.

think, “easy button”.

add, Laws of Natural Selection.

now ponder how much time you spend on those exampled services. and, what do you actually mine from them? the average Twitter follows over one hundred other Twitters. let’s be candid. we all believe followers follow just to get other people to follow them.

*dramatic point opportunity*

so, the mental picture is a bunch of rabbits hopping around trying to hump one another without reason other than to make a mess of something uncertain.

however, it’s doubtful they actually read them all, and engage the messaging or messenger. if they are, they are surrendering productivity (time management), elsewhere. hell… Al Gore does not even craft his own Tweets. what does that tell you? on Linkedin, you’ve stopped engaging the messaging on the Home page because it’s always the same people lobbing useless information at everyone else because they are bored, unemployed, or both (sometimes you get topics about bunnies). I’m possibly part of the problem in that respect because my staff has my messages linked to my blog. so, the process is automated.

so… it’s all becoming background noise at best, and likely a distraction under growing circumstance.

that means it’s becoming less of a tool, providing a “tool” is defined as:

“Anything used as a means of accomplishing a task or purpose: 

Education is a tool for success.”

…which it is.

I had another CEO gleefully advise me he was recruiting his whole new management and sales teams using Linkedin. I asked him how that was going. he used a lot of words, but the import was that he was spending most of his day “…communicating with people in his network”, and going over resumes.

sales are off, and the company is losing money. but, he is apparently having fun on his investors dime – oh, and he is a member of Vistage.

you ignore most of the Tweets you subscribe to, disregard the messages you receive on Linkedin, even though they are form people you are connected to (although you probably don’t really know them), and your neighbors are getting divorced because the wife is “chatting” with her High School sweetheart. but, at least she is being “social”, so maybe the movement is not a total loss (at least for Mark Zuckerberg, anyway). NOTE: have you noticed that most photographs have him staring soullessly into the camera?

wouldn’t it be interesting if future history books tell us that we ultimately discovered that “social platforms” were implemented by Al Qaeda as Weapons of Mass Destruction?

by the way… I used that bon mot early as part of my Twitter feed to catch your attention, and it worked, for me.

more later.

peace be to my Brothers and Sisters.

brian patrick cork 

 

What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell





photos by John Campbell

 

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