The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

why Ayn Rand’s The Fountainhead is a text book for viral Marketing

July8

I recently wrote about the new Atlas Shrugged movie with some notes related to Ayn Rand’s first novel, The Fountainhead.

it occurred to me that great books are a terrific example of viral marketing. I had a younger fellow that used to work around me whom appeared to genuinely believe that every meaningful piece of technology or process was unique, if not invented, by his particular generation, or those that are following.

NOTE: he has no idea that, at fifty (I’ll be one hundred years old in fifty years), I have invented the cure for stupidity. more on that later.

in any event, great books that are examples of viral marketing include the Bible, and The Fountainhead. my own blog (this blog, in fact) is not terrific, or great, by any measure. it’s not even a book. but,  you can assign it as virally relevant by its growth in readership.

all three evidently touch people in a way that cause them to spread the word, so to speak.

I’ll gamble that most of my readers know what the Bible is and does. so, I’ll add some detail, here to your understanding of The Fountainhead (but, maybe, more so, Rand’s epic Atlas Shrugged). ironically, reading The Fountainhead and the Bible just might help you appreciate both in somewhat unexpected ways.

The Fountainhead manuscript, for example, was rejected by twelve publishers before a young editor, Archibald Ogden, at the Bobbs-Merrill Company apparently risked his job to get it published. despite mixed reviews from the contemporary media, the book gained a following by word of mouth and became a bestseller. the novel was made into a Hollywood film in 1949. Rand wrote the screenplay, and Gary Cooper played Roark. many of you reading this post are probably scratching your heads, and collectively asking:

who the hell is Gary Cooper?

my best answer is he also played the title character in the film of the 1939 film Beau Geste (the 1926 version was pretty good, just not the way Cooper pulled it off). for the record, Beau Geste is a 1924 adventure novel by P. C. Wren.

by the way… never underestimate Ray Milland.

you need to read it (The Fountainhead, and Beau Geste – just so we are clear). do it! and, when you do, guess what? you’ll tell your friends about it. then after reading this blog post you just might start thinking a bit more about the Bible – and, Atlas Shrugged. mind you, be prepared for elements of these books that are directly conflicted one with the other. but, opinions only gather power when both sides are ably considered, eh. it’s feasible you will investigate just why I draw comparisons between such disparate books. that means you just might talk about it at a cocktail party, or at Lake Lanier while you are hosing down the boat.

…see… viral marketing, at it’s best and most natural.

if I ever get to act in a movie, I want it to be a remake of Beau Geste.

by the way… anything that has something to do with the French Foreign Legion has awesomeness all over it.

peace be to my Brothers and Sisters.

brian patrick cork

ultimately age will come before beauty

December7

Today I’ll give you a break from my opinions political and economic, and just allow you some insight into where my head is from a personal and fitness level.

(proper) Futbol is done for the Fall season (http://shockers.wordpress.com/). And, as I navigate a recent betrayal from an erstwhile friend (who was an important part of all that) and reorganize my thinking around my passion for “the beautiful game”, I’ll have some fun writing, the holidays, and focusing on my youngest daughter with some road trips (pretty dresses, carriages, Broadway and FAO Schwartz, here we come!).

Meanwhile, at the tender age of fifty (just stop, if only for a moment, and ponder that entendre), I like it when people tell me I look great, and ask how I stay so fit.

I still have my “wheels”, I can do more push ups and pull ups than most human beings, and I manage quite well on an unusually low number of sleep hours.

There was quite a media furor when the news got out that I had issues with my achilles tendons. But, that’s passed and I’m feeling more like myself, now.

Lacrosse beckons – and, with it a keen desire to get out there and put some recent college graduates and defenders on their collective backsides.

What you don’t know is that I am too old for a sports injury to be a status symbol or anything other than a dent in the armor that is failing. But, the key to my long-term fitness strategy is to maintain a rigorous, albeit smart fitness routine with a balanced nutritional plan. I’ve recently stopped thinking about trying out for the Falcons as a walk-on Quarterback (and, I’ll not likely pursue medical school with an eye towards being a surgeon). But, I will follow through with ending up at a university teaching future entrepreneurs, compete again in a Ironman Triathlon, and look to scale a few hazardous mountain peaks.

It’s my life. And, I’ll live it.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell





photos by John Campbell

 

Share this Blog with friends or enemies (via Twitter). Do it!:

Archives

Linkedin

View Brian Cork's profile on LinkedIn

Categories