The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life
Browsing World Wide Web

the distortion field of social media and marketing and it’s impact on networking

September16

I’m trying something new today by provocatively dropping a bon mot from the end of the post here at the beginning.

“wouldn’t it be interesting if future history books tell us that we ultimately discovered that “social platforms” were implemented by Al Qaeda as Weapons of Mass Destruction?”

meanwhile, the title of this blog post reads like a thesis.

it was fun to come up with. but, it’s as, intentionally, misleading as todays belief systems around the invocative buzz words laced through it.

mine is likely the voice of reason.

that belief fuels a passion that realizes itself on platforms that make this blog, ironically, in light of the message behind this post, an example.

I understand that my voice, and the vision and images it incites creates drives, are not always, often popular. but, I know they are relevant. and, so do you.

but, like half the audience that attempts to watch Phineas and Ferb (sheer genius, literally), many people might not get it; but, probably because of the self-reflective pain required in being part of unpopular change.

I am not, necessarily, talking about revolution, here. but, certainly an evolution of thought.

so… you’ll be reading and hearing my views as they emerge around all things related to social networking and marketing. for example, the way I see it, the “networking” and “marketing” elements are blending, merging, morphing, and losing their distinctiveness, and usefulness.

I’ll also assign the phrase: “easy button” to help set the stage, and signal ahead of my thinking.

setting the stage…

a wealthy investor that finds themselves sitting on a Board of a company they’ve funded, and frustrated by the activity of it’s (questionable) leadership has placed the young CEO in my hands for coaching. when I first met the fellow I asked him:

“what type of leader would you describe yourself as?”

he managed to look up from his Android device long enough to take about two breaths and reply with:

“I spend at least three hours a day on Facebook and Twitter being a thought leader. I am an expert at social media and I want to speak publicly about content.”

I kept a straight face and asked him if he understood the word “sophomoric”, and also the difference between thought leadership and “subject matter expert”. we’ll be discussing principles of “time management” and revenues, to be sure.

more on that exchange, and others like it, later. this is an opportunity to teach, after all. and, although this example sets the stage nicely, in my opinion, let’s turn the tide of discourse towards the conflicting notions around social media and networking in our collective favor.

while more and more, and more, decision-makers are coming to the belief that information is best served to them and directions to others offers via mobility platforms, they are falling prey to an age-old trap thinking that: “if it’s in writing, it must be true”, and that includes the internet in its various forms. social networking, and the media and content in-and-around it like Facebook, Linkedin and Twitter are quickly becoming more part of the problem, and less so the solution.

think, “easy button”.

add, Laws of Natural Selection.

now ponder how much time you spend on those exampled services. and, what do you actually mine from them? the average Twitter follows over one hundred other Twitters. let’s be candid. we all believe followers follow just to get other people to follow them.

*dramatic point opportunity*

so, the mental picture is a bunch of rabbits hopping around trying to hump one another without reason other than to make a mess of something uncertain.

however, it’s doubtful they actually read them all, and engage the messaging or messenger. if they are, they are surrendering productivity (time management), elsewhere. hell… Al Gore does not even craft his own Tweets. what does that tell you? on Linkedin, you’ve stopped engaging the messaging on the Home page because it’s always the same people lobbing useless information at everyone else because they are bored, unemployed, or both (sometimes you get topics about bunnies). I’m possibly part of the problem in that respect because my staff has my messages linked to my blog. so, the process is automated.

so… it’s all becoming background noise at best, and likely a distraction under growing circumstance.

that means it’s becoming less of a tool, providing a “tool” is defined as:

“Anything used as a means of accomplishing a task or purpose: 

Education is a tool for success.”

…which it is.

I had another CEO gleefully advise me he was recruiting his whole new management and sales teams using Linkedin. I asked him how that was going. he used a lot of words, but the import was that he was spending most of his day “…communicating with people in his network”, and going over resumes.

sales are off, and the company is losing money. but, he is apparently having fun on his investors dime – oh, and he is a member of Vistage.

you ignore most of the Tweets you subscribe to, disregard the messages you receive on Linkedin, even though they are form people you are connected to (although you probably don’t really know them), and your neighbors are getting divorced because the wife is “chatting” with her High School sweetheart. but, at least she is being “social”, so maybe the movement is not a total loss (at least for Mark Zuckerberg, anyway). NOTE: have you noticed that most photographs have him staring soullessly into the camera?

wouldn’t it be interesting if future history books tell us that we ultimately discovered that “social platforms” were implemented by Al Qaeda as Weapons of Mass Destruction?

by the way… I used that bon mot early as part of my Twitter feed to catch your attention, and it worked, for me.

more later.

peace be to my Brothers and Sisters.

brian patrick cork 

 

the secret to successful social networking

May6

First of all, “networking” was invented about the time God created – someone else.

Today, younger, and less imaginative people have decided to call networking aka communicating “social networking”. It’s really cool, and different, just the same.

In any event, social networking sites like LinkedIN work because they are, essentially, platforms where we can discuss and promote ourselves. That’s why we’re attracted to them. There is likely more effort, there, to refine ones own profile, rather than striving to communicate meaningfully with other people. But, racking up contacts is like keeping score, so that’s kind of cool.

I’ll take some initial heat for participating in LinkedIN myself. But, I really do try to make it a tool to better my business community. I have very few talents or skills. However, linking people in ways that help them profit emotionally, intellectually and financially is absolutely one of them. I have more endorsements than you to prove it.

The key, I think, is something Joanne Sanders (see what I just did? Joanne is now famous!) once said – right in front of me: “Its people talking about what you care about”. Or, maybe it was: “It’s people caring about what you talk about”. Either way, that’s got to be a, if not the, standard for successful networking.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

The Truth: apple changes the world Before its technology is in your hands

March8

It’s all about perspective.

Business writers love hyperbole (I’m not one of those – I’m just saying…).

To wit…

…The ground will swell. The paradigm will shift.

But, what if occasionally a new tech gadget comes along that really does shake up society?

Apple’s iPad, may just be such a one-device-to-rule-them-all.

This is the vital difference between “rolling boulders up hill”, and “rolling boulders down hill”.

The timing certainly makes sense.

The iPhone is three years old, the U.S. economy is rebounding (I recognize this is a relative term), and gadget demand is pent up amongst Americans who held off on toy upgrades during the recession. By spring we’ll no doubt be past the holiday sales of the black-and-white e-readers that still look vaguely like medical prostate screening devices. I still like my Kindle (read more about that here: evil wireless empires (and their minions): a prudent and optimistic comparative Analysis), mind you, but it won’t surf the net or track my email like the iPad is designed for.

The world is recovering from its Wall Street hangover, and it’s looking for a new tech party invitation. The Apple iPad will be the guest of honor. Laura DiDio, an analyst at Information Technology Intelligence, has predicted the Apple iPad will be “the next big thing”.

I find that trite and obvious. However, it’s likely going to be true, for awhile, because we WANT it to be so. And, Americans must have progress. And, it’s gotta be big and profound. That’s our way. How we “roll”, as it were.

Other manufacturers such as Dell (DELL) and HP are preparing tablets, too, but Apple is the one to watch because Apple is best at making radical new hardware formats undeniably cool.

Yes… The “Jesus Tablet” will be available in April (there were some production delays that took it out of March). NOTE: I use “Jesus” instead of “Moses” (relative to tablets, eh) because Jesus was an actual trend setter, like Steve Jobs is, today – and, it’s all part of the setup around me trying to make a point, here.

But, there are going to be some other unexpected ripple effects as the iPad is skipped across a veritable sea of technology change in the coming year (Hey… I actually just engaged in some of that aforementioned hyperbole).

And, as that happens, the iPad, like the Ten Commandments, and the Bible, will change the world in at least six ways (I know the Bible changed the world in more than five ways. Just work with me, here):

Off we go, then…

Magazine and Newspaper publishing will bounce back as consumers rediscover paid subscriptions. Sorry, Chris Anderson, but not everything will revert to free. It’s no mistake Time Inc.’s (TWXSports Illustrated invested in a provocative dictating controlling what, and how, you want to watch on television. Rather than being a device to watch television, the Apple iPad is more likely to be an interactive advertisement opportunity. So, watch how all of this directly impacts mobile, and mobile devise-oriented advertising creativity. Here is an example:

Nielsen noted this trend of “concurrent media usage” this spring, in a $3.5 million study that recorded what hundreds of people actually do when commercials air. apparently when television advertising spots came on, people picked up laptops, magazines, or cell phones and did something other than watch the television screen. Expect that trend to accelerate when you (and everyone else) have an Apple iPad in your lap.

Augmented-reality views of the world will increase. If you missed this trend, it’s simple: Augmented reality puts computer graphics on top of live video feeds (similar to the yellow line you see on the field in NFL games). Here is an example:

iPhone users can already download applications that overlay a video feed from their iPhone camera, providing floating arrows on the screen showing you, say, the distance to the nearest New York City subway station. With a larger screen, provided by the iPad, such video overlays on reality will become even more compelling. Expect iPhone and iPad app developers to take advantage of this new platform that will enable them to create tools that might include giving construction workers 3D instructions at job sites.

Social Networking and Social Media will reach the next plateau. Look for iPad and iPhone developers to look for ways of providing consumers with product reviews that float over items on sale at the mall – or, serving daters a visual display of the job history, FICO score, and criminal record of that cute guy or gal they meet at a bar, or Church speed-dating events (yes, they are really doing that).

Telecommuting may finally take off. If you hate your commute and care remotely about the environment, then why do you still sit in traffic for two hours each day? Because society has decreed face time is better than phone time. But when Apple tablets make portable video truly accessible, plane tickets and poor coffee in cars may become things of the past. In truth, I feel this is a weaker example. I do believe the virtual work=place is inevitable. But, that will be driven more by technologies we can’t envision, just yet (because steve Jobs has not unveiled them, yet.

Service Providers. The earlier iPads aren’t expected to have video capabilities (at least the one we tested didn’t). However, eventually, two-way video on tablets will push communication costs even lower. I suppose, technically, you can already do portable video today, if you’re willing to walk around town with a laptop flipped open near a Wi-Fi zone. But, by and large, our North American infrastructure still can’t accommodate simple two-way video on the go (Clear might be trying hard to change that, but we still aren’t, well, clear, whether Clear is a scam, or not). Add an iPad with built-in Webcam, and suddenly video calls are as easy as holding up a mirror. You better believe AT&T (T) and Verizon Wireless (VZ) are sweating about the advent of Skype video in subway trains or on Hawaiian beaches. Perhaps Apple will throw its partner AT&T a bone by holding off on iPad Webcams for a few generations. Or it will throw AT&T under the bus by cutting an iPad deal with Verizon Wireless, a scenario at least under consideration earlier this year. My guess is that Verizon comes on-line with the iPad by 2011. And, by the way, Verizon is getting very aggressive, as evidenced by their recent deal with Google and the Nexus One (we’re trying that out, ourselves, through T-Mobile and Google Voice).

That’s sort of my point here… Apple brings technology on-line that you did not know you could not live without. However, I want to make you aware of a few more possibilities before I end this post. Quit rolling your eyes. All of my readers know I’m right. So, you might as well surrender to the truth, here. Apple is deploying technology today under a master plan, and within it’s own terms, of how Steve Jobs wants you to use (his) technology and be more productive. In the end, it affects Apple’s stock. and, now you understand the ultimate brilliance of Jobs, setting the example, beginning years ago, of taking his executive pay in the form of Apple stock.

Perhaps it’s too much to hope for: a world where Apple provides low-cost, two-way video anywhere that saves print journalism while reducing phone costs, augments reality while cutting your commute – even brings humanity closer together while stopping traffic jams and pollution.

You set the example; and, you lead the way.

Just no “padding”-while-driving, please.

I wonder if pad-centic terminology will go Verb like Google has?

Peace be to my Brothers and Sisters.

Brian Patrick Cork

Cirque Du Soleil unveils – Banana Shpeel: A New Twist on Vaudeville (and honors brian cork)

September10

You were warned…

And, I must admit that I am rather proud of this distinction. Here is the link to Cirque du Soleil’s page where Unsinkable brian cork is now featured:

http://www.cirquedusoleil.com/en/shows/banana-shpeel/in-the-media.aspx

And, as promised in earlier posts (for example, here), we can now reveal the official name of Cirque du Soleil’s new show:

Banana Shpeel:  A New Twist on Vaudeville.

The name was officially unveiled Wednesday in a press conference hosted by Cirque Du Soleil and The Chicago Theatre.

Here is, yet another exclusive advance look at the show:

BANANA SHPEEL – Chess In The Park | Echec et paf!

http://www.youtube.com/v/Q9d4bHkogWQ&hl=en&fs=1&

Continue the exploration here: www.cirquedusoleil.com/vaudeville-social

“See” you there.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

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What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell





photos by John Campbell

 

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