The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life
Browsing Humor

Bitcoins and Pirate Treasure

February26

consider this most recent update around the on-going and dramatic Bitcoin saga found on that scalawag punching rag the inestimable Huffington Post:

This Could Be The End Of The Line For Bitcoin

I like the concept behind Bitcoins.

but then, I also like pirate movies.

fortunately I know what dark waters not to navigate.

with Bitcoin, it’s all quite fanciful and ripe with drama and uncertainty. we never know who the real good guys are, and there is the promise of certain peril at every juncture. the ups-and-downs are like the swells of a turbulent ocean, and the ships that dare those seas are not always up for the task. some daring folks will win; however, most will lose. so, you might as well otherwise play craps in Las Vegas, or Russian Roulette if you like the feel of playing on the edge (be it a razor, plank, or facing the wrath of God).

black sails logothat said, go watch the new, and quite well done, pirate show Black Sails brought o you by STARZ cable television. do it now! it’s quite good, really. and, if any of those hearty-and-ferocious crews suffered by any of the recent Bitcoins shenanigans the perpetrators would face a fate much worse than walking the plank.

peace be to my Brothers and sisters.

brian patrick cork

there is always an Aftermath

February24

non bloody aftermath

Brandon found evidence of massive snow battle.

apparently no survivors.

but, no zombies either. so, that’s probably good.

mind you… another storm is on it’s way.

the really good news is my new rig will have the winch mounted this week.

peace be to my Brothers and Sisters.

brian patrick cork

Jon Stewart vs. Barack Obama

December6

http://lnkd.in/dYqh2ea:

“You can’t even do that in Grand Theft Auto!”

tomfoolery is afoot, and Jon Stewart is on it.

martian manhunterif Jon Stewart and Barack Obama were super heroes, Stewart would probably be Green Lantern – and, Obama might be the Martian Manhunter.

you really need to know your super heroes to fully appreciate this.

I’ll acknowledge that Jon Stewart is well and ably supported by terrific team of comedy writers… but, Barack Obama only has his hapless Executive Staff. since the Martian Manhunter is a bit of a rogue player, that means Stewart’s team could be the Justice League. so, this is a good opportunity to suggest Jon Stewart throw his hat in the ring for Presidency representing the common sense party.

the American people would not have Obamacare on their hands (obvious point aside) if Jon Stewart exercised “executive” authority and anecdotal hilarity.

Jon Stewart on Johnson & Johnson Scandal: You Can’t Even Do That in…

“Jon Stewart obliterated the corporation loophole on Wednesday night’s “Daily Show,” where huge institutions pay severe sums of settlement money, but avoid admitting wrongdoing, and no decision makers go to jail. In the most recent egregious…”.

peace to my Brothers and Sisters.

brian patrick cork

apples are good for you by design

November21

why, you, that collective you, ask, do I, the infinitely singular me, love Apple products so dearly?

it’s not as simple as being an “Apple Fanboy”. while its an apt first impression that’s shallow thinking, on both sides. however, coming to a point of appreciation for a company like Apple, its people, and products, takes time. there must needs be a process that tracks experience, acumen, and perspective. some people understand that a reason to deeply love a Porsche is because of the unique “paper-tearing” aspect of sound generated by the power-plant (engine [or “motor” if yer English]), or the smooth if not hypnotic motion realized by the hands sweeping around a Rolex watch.

there is no mystery, thus no surprise, that the United States favors the iPhone, while the masses that surround us must accept an Android device. while we may not always be the smartest people by grade point average, we do amass the most wealth, and evidently insist on a higher product standard. we also appreciate beautiful and well-crafted things. no… we insist on such quality.

consider the spot, called “Pencil”, beautifully written and art directed. it has Bryan Cranston, aka Walter White of “Breaking Bad”, the hottest (by demand, and less so appearance) actor on the planet, doing the voice-over. and, it has a killer demo to visualize just how thin the new iPad really is. a genuine marvel of technology enhanced by the aesthetic that compels utilization.

innovation + technology + beauty + desire + utilization +  utilization = productivity.

I made that up, but it’s an undeniable formula for success.

for most of this 60-second ad, this cleverly photographed commercial focuses on that classic tool of artists, writers and composers – the everyday No. 2 yellow pencil. Cranston goes on about how this simple object can be a powerful tool that transforms how we work and share, as the camera zooms in on a pencil sitting horizontally against various backdrops. that is, until the big reveal – a hand (almost akin to a Davinci painting) comes in the last couple of seconds to pull something obscured by the pencil – Apple’s new iPad Air.

the clever “Pencil” ad points to the various ways that the iPad has become an enabler of content creation. like the yellow pencil, it “can be used to start a poem, or finish a symphony,” Cranston’s narration says.

“It has transformed the way we work, learn, create, share,” he intones. “It used to illustrate things, solve things, and think of new things. It’s used by scientists and artists, scholars and students. It’s been to classrooms, boardrooms, expeditions, even to space.” And we can’t wait to see where you’ll take it next.”

just beautiful, graceful language.

Apple always understood that coolness is an appeal to our imagination and passions, defining who we are and who we want to be. its greatest ads were always poetic, and aspirational. I uses aspirational instead of inspirational because the ads compel us to take action that can make us better tomorrow than we are today.

action creates activity. activity becomes defined by creativity and ingenuity. its all sublime within its symmetry.

Apple ads at their best connect with us viscerally because of their optimism, and appeal to our self-esteem. They encourage us to dream and pursue, and not just follow, our dreams. What can be cooler than technology enabling the possibility of creativity and innovation.

“Apple has over four hundred (400) of the world’s highest grossing stores, while Samsung has succeeded in large part by spending $4.2 billion a year on advertising – four times that of Apple.”

by comparison, Google’s Motorola (that reads odd in the context of how we have always known Motorola, eh) has announced it’s selling a down market discount model, the Moto G, for what reviewers call the “ludicrously cheap price tag” of $179 without a contract, certain to accelerate what Steve Jobs derided as “race to the bottom pricing.”

meanwhile Apple is designing, delighting and pricing its way to the top. Apple’s latest cell phone introduction proved that the company’s core customers are frantic to buy its most expensive model – the 5S, while demonstrating ambivalence toward its less expensive 5C. this is not the “glass half full or a simple opinion. this is a demonstration of genuine power to move people to identify with excellence.

the gold 5S has been a massive, worldwide product phenomenon, flying out of stores largely on design and appearances. some Wall Street analysts call this high margin sales surge a failure, noting that Apple is losing market share in developing markets by failing to sell a cheap phone. they’ve got it backwards. when customers clamor for your top line product everywhere that’s a good thing. let someone else sell more compact cars if you can dominate the world market for BMWs or Teslas.

Michael Welsh But low end companies have a much easier time moving into the premium space than premium brands have moving down to gain market share.

Brian Patrick Cork I can’t speak for the company, but I’m reasonably certain Apple does not equate market share with profit. A smaller number of people can buy their products and generate more revenue than competitors.

aesthetics and design is the new digital divide. most techies, analysts and bloggers simply can’t fathom why Apple soaked up 56 percent of the profit in the world’s mobile markets during the last quarter. sure, Apple boasts a rich, diverse ecosystem (phones, tablets, laptops, content, software, etc.) and powerful and versatile chips, but that’s not what’s driving extraordinary sales. design is what is winning over Apple cohorts – that subtle combination of materials, weight, lines, and how it feels in your hand.

it’s the same elusive quality that gets women to blithely pay $5,000 for a Prada handbag or a man to gladly fork over $6,000 for a Breitling watch.

finally… Apple’s biggest innovation by far has been magically transforming everyday digital devices into iconic things we desire on a deep, primitive human level.

peace be to my Brothers and Sisters.

brian patrick cork

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