1. Apple will survive without Steve Jobs because the author of this piece is correct that Jobs has built a great management team dedicated to his vision (this was not the intent of the article, but it reverbrates LOUDLY).

2. publishers might be furious about Apple taking thirty percent (30%) fees for content proliferation, but Apple gave them renewed life, and revenues they would not have otherwise realized because no one else had  solved the piracy problem.

3. eventually someone always grumbles about “Apples way”. but, as Apple pioneers innovation, the change they “force” creates (innovate and create are key words aligned with Apple) ever more  opportunities. It’s like pushing the creases and wrinkles out of sheets on a bed.

4. I love this quote:

“Umberto Eco once wrote a memorable essay arguing that the Apple Mac was a Catholic device, while the IBM PC was a Protestant one. His reasoning was that, like the Roman church, Apple offered a guaranteed route to salvation – the Apple Way – provided one stuck to it. PC users, on the other hand, had to take personal responsibility for working out their own routes to heaven.

You can’t install anything on it that hasn’t had the prior approval of Mr. Jobs and his subordinates. And if you are foolish enough to break the rules and seek your own route to salvation, then you may find when you next try to sync it with iTunes that it has turned into an expensive, beautifully designed paperweight. If that isn’t power, then I don’t know what is.”

Apple practically forces you to do things “better”. That rankles some folks. case in point, I remember when “most people” resented Apple for introducing USB, plug-and-play, and CD/ DVD drives to computers.

I like the microcosm of ease and convenience. so, the apple way makes  sense for my own sensibilities. also, I’m a share holder.

if you don’t like it, buy a PC. except, we all know you’ll like that less!

peace be to my Brothers and Sisters.

brian patrick cork