The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

why Facebook might be a great bad story


a, not the, thing, about luck or success is we bring it on ourselves.

everyone loves a great American wealth-building story. especially if it has something to do with building a technology-oriented company.

and, that takes us, and today, it’s seemingly everyone, right to Facebook.

luck and success require fore-planning and a measure of accountability, because both are gifts.

I get to walk with people, daily, that change the world. hopefully for the good. some times, not so much.

there is a lot of potential in what Facebook is doing, or could do. for example: Facebook is on a Mission but not from God. but, while the company and people associated with it make for great press, it is absolutely part of a problem. a big one.


if I saw Mark Zuckerberg today, I’d kick his ass. just give him a thorough beating.

in the writing of this I run the risk of someone coming to my door with a warrant for my arrest. but, I’ll allow myself to be a bit more clear, here.

he is not being responsible. or, if he is, we aren’t seeing evidence of it quick enough.

to wit…

a few months ago, at soccer practice, one of our younger players announced that she had permission from Mom and Dad to open up a Facebook profile. then one off her heads-up teammates quickly pointed out that she was too young. when opening up an account, first-timers are asked to verify their age.


“that’s no big deal”, chimed in another player, “just lie about your age. everyone does it”.

I kept both my peace, and my mouth shut even though I realized this and corollary issues had been piling up in the back of head, and it was only a matter of time before I would feel compelled to take sustained action.

then about a week ago it happened again at home with one of my daughters friends. the conversation was almost identical.

that did it for me. and, I’m swinging into motion with the same passion and tenacity that put me in the middle of the no texting and driving movement. read more about that here, so you know what to expect: texting and driving to death. do it!

you too, Oprah. get ready, again. as you read this your are muttering: “he’ll be calling”.

to open a Facebook account requires everyone to make a claim around age. but, young kids simply lie to start. right out of the gate, they are lying. and, its what many of them tend do on Facebook, every day.

and, adults. the example-setters that they are.

“It’s free…” [to start] – that’s what drug dealers tell kids to get them on crack. yes… I’m comparing Facebook to crack.

sure, parents can and should try to monitor and regulate this type of activity. and, I fully acknowledge that Zuckerberg is not a baby-sitter.

but, Zuckerberg, and the people around him, know this is a problem. and, every day makes it bigger and uglier.

follow this link and consider the facts:


People on Facebook

  • More than 500 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook

take a look at your kids Facebook profile. do it! have they altered their image in any form or fashion? are they engaged in dialogue that might surprise you? worse, do they take measures to hide some, or all of the information from you? are they at all defensive? what about the their “friends” – including the legions of people from all ages and walks of life that have direct access to your children and influence then hourly through a staggering number of chats, texts and other forms of communication? I recently parted company with an assistant coach over escalating issues that actually found their origins with Facebook. recently divorced, he was Facebooking teenage girls on our team and contacting them at odd hours. the content on his profile included images and references of things that I did not want my own daughter exposed to. I sincerely hope he reads this, or someone close to him does, and the scrutiny FORCES him to take the appropriate steps to now be part of the solution, and not the problem.

NOTE: under the rules of living an authentic life, and the expected transparency, I was not pleased with what I discovered on my own daughters profile. … more so information posed by “friends”, both near and far. but, I found her defensive of their actions which made me realize her perspective could put her in harms way.

I’ll have none of that.

Michelle Obama won’t let her daughters Facebook. security can be defined in many ways, eh.

so, Zuckerberg needs to implement better controls. otherwise, he is part of the problem. or, he is the problem because he is front-and-center on the cover of magazines and on the cinema marqee. so, all those kids are watching him. but, I am as well. and, I demand that you join me. we need to make sure he knows we are watching him and expect him to take measures to protect our kids that are the future decision-makers. they way they think about and see the world will be reflected in what this country does over the next fifty years.

Zuckerberg reads this blog. he knows this is true. people around him do as well. he now has scienter.

fix this Zuckerberg. do it!


implement an algorithm like magic elves. there is an algorithm for everything. if not, create it.

or, make a drivers license or some other verifiable form of identification, part of the registration process.

nothing is or will be perfect. but, make a HUGE effort.

figure it out. do it!

if not, I will come after you, and your stock (I know an IPO is imminent because the Godless bastards at Goldman Sachs have already contacted me). and, analysts are already signaling. I’ll hold you accountable like I’m doing with Larry Page at Google (yes, Mr. Brown, who is not Mr. Brown, that’s correct). I have a good heart, a well positioned blog, and the will to leverage those tools, and more.

…and, I am a Dad before I am anything else.

and, I don’t Facebook.

peace be to my Brothers and Sisters.

brian patrick cork

10 Comments to

“why Facebook might be a great bad story”

  1. Avatar February 17th, 2011 at 8:58 am Tony Says:

    Does anyone anywhere have an ego bigger than Brian Cork?

    Have you done anything that equals the success of Mark Zuckerberg?

    Tony M.

  2. Avatar February 17th, 2011 at 9:18 am Brian Patrick Cork Says:

    Hello Tony.

    Welcome here.

    My goodness!

    I’ll freely admit to being possessed with a large ego. However, I’ll deny being possessed by an outsized ego that clouds my judgment.

    I am genuinely concerned that Facebook is a great tool that can and is being used for evil. My perspective is, first, that of a Dad. I look at my daughters, daily, and ask myself vital questions like:

    “now what?”, “Are we prepared”?, and, “What can I do?”

    So, my lens might be different than your own.


    All that said, I’m keenly aware of how my words can influence others. I genuinely see my role, in part, as that of a thought leader that asks questions beyond the shallow emotion and materialistic requirements that drive decisions, at every level, in our society. None of this is taken lightly. So, I am on notice, and will strive not to make this about me, but instead, making it about what we do.


  3. Avatar February 17th, 2011 at 9:38 am Debra Says:

    I may not ALWAYS agree with Brian, but I also don’t make it a practice of only reading things I agree with.

    In this case however, I do agree with Brian…that there are ways to fix the Facebook issues he addresses. But in this country greed is good and there are hundreds of thousands of marketers out there who are hoping that those under 18 will be attracted to their content on Facebook.

    I am a marketer. Passionate about what I do. But there is an ugly side to selling to children — such that they feel measured against their peers for the “goods” they possess or can obtain — rather than the content of their character.

    At the same time, Facebook and Twitter are a force to be reckonned with as young people take the tools and use them to orchestrate revolutionary change.

    Perhaps the real message is that parent engagement — ala Brian Cork’s and the Obama’s — is still the gold standard.

  4. Avatar February 17th, 2011 at 7:08 pm Brian Patrick Cork Says:

    Thanks Debra.

    I always value your perspective. And, you are consistent with your views as a marketing professional. That always adds the professional credibility to your views.

    We literally watched as Facebook and Twitter enabled the masses to take down a dictator in Mubarek. So, there is an example of how technology, and in this case, Facebook was used as a tool for truth and light. I maintain high hopes for it’s uses along those lines.

    But, to further clarify my point, here in the trenches, there is a tremendous amount of horrific content on Facebook generated by underage children and adults that might otherwise be arrested if they carried on in the manner in which they do on Facebook. And, when kids have access to those shenanigans it’s gas on the flames for bad behavior.

    I’m calling on Zuckerberg and his Facebook Mafia (that’s a valid term that is catching on in several circles, both good and bad) to regulate content first, and then try to manage how children access Facebook. I’ll help him in any way I can. All he needs to do is give me a call.

    Come on Mark. The number is: 404-451-4799.


  5. Avatar February 17th, 2011 at 9:48 am Mark Toler Says:

    Brian -you make a compelling argument about the much maligned privacy of Facebook however based on your judgement I could make the same argument that Jim Basillie and Mike Lazaridis (joint CEO’s of RIM) are responsible for the Sept 11 attacks as it has been proven that al-Qaeda used such devices (with their impenetrable encryption) while planning and executing said attacks or that Bill Gates and other internet pioneers are somehow responsible for today’s ever increasing human traffic trade.


    P.S. – I am not a fan of Mark Zuckerberg – like most in his position he clearly stole the idea. He gets an A for execution.

  6. Avatar February 17th, 2011 at 7:16 pm Brian Patrick Cork Says:

    Hello Mark.

    Welcome, here.

    I see your point with RIM. Mobile phones are a big part of the problem with explosive devices around the world. Nokia is a favorite of terrorists. And, aside from explosive devices, hand-held devices are obviously used to communicate the threat of terrorism.

    NOTE: My dear friend and business partner, Bob Twitchell is part of the solution for this with his hearty and ferocious crew at That website is currently under redevelopment.

    In an earlier Blog post, Facebook is on a Mission but not from God, I pointed out that Facebook is intent on putting “dumb phones” into the billions of unreached customers around the globe. I wish I had my wits about me enough for this recent post to draw that connection as well. But, now Facebook may be unwittingly aiding millions of more potential terrorists with this plan. That is not really fair to Facebook. But, your inadvertent point needs to give us all pause, collectively.

    For now, I want Zuckerberg to regulate content and the age of the Facebook users. That is fair.


  7. Avatar February 17th, 2011 at 10:00 am Aaron Masih Says:

    For what it’s worth, I’m one of those evil, heartless fathers that won’t let their daughters have a FB account.

    For many of the reasons you and others have mentioned, but ultimately because I hear too much about the bad stuff that goes on in FB with the teen scene (“Meanbooking” I like to call it) versus the positive stuff.

    And being a dad, I choose to let my daughters spend their time on positive life-changing things, not meaningless life-crushing ones…


  8. Avatar February 17th, 2011 at 7:19 pm Brian Patrick Cork Says:

    That message is just plain simple and pointed. We can all point to examples of how Facebook is often used as a blunt-edged-weapon to crush young spirits.

    That is apparently the view of Michelle and Barack Obama.

    I share few views with Mr. Obama. But, both he and you emerge as leaders and example, here, and in this Facebook regard.


  9. Avatar March 25th, 2011 at 12:10 pm The Unsinkable brian cork » Blog Archive » brian cork is ironically Stupid Says:

    […] why Facebook might be a great bad story; […]

  10. Avatar May 23rd, 2012 at 11:52 am The Unsinkable brian cork™ » Blog Archive » nobody “Likes” Facebook other than Mark Zuckerberg Says:

    […] why Facebook might be a great bad story. “but, Zuckerberg, and the people around him, know this is a problem. and, every day makes it bigger and uglier.” Source: (share this quote) […]

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"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

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All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

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