The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

blackberry IS all business


It is certainly rumored, and, it is likely so, that I probably get more insider stock tips than the Chairman of NASDAQ.

Regular readers of this Blog know that I likely have the coolest job in the world. Part of this involves coaching decision-makers that you read about – and, have probably read their books. So, there isn’t much I haven’t seen from a business and related technology perspective.

Today I am blogging about a business thing…

That would be Smart Phones (and the people, smart and otherwise, that want them).

Reader, we will pause here to gather ourselves – but, only for a brief moment. I feel compelled to warn you early on… I approach everything as if it were a kind of quest. Therefore, you might consider walking away right at this very moment. This is a long and grueling post. Continue only if you dare. This is not for the faint of heart (or the impatient).

Let’s go.

I like technology (especially shiny and new technology), and, very fast cars. So, you see me hot-swap things like Smart Phones often. More about the topic of fast cares later and elsewhere.

To be specific, Apple’s iPhone, Research in Motion’s Blackberry (various models), and the new Palm Pre.

Readers of this Blog know I am an Apple evangelist. Naturally, I was an early (and very satisfied) and smug adopter of the iPhone.

But, a few months ago I switched to a Blackberry Curve 8900 because AT&T’s (the exclusive service provider partnering with Apple around the iPhone) reception has become abysmal (a lot of dropped calls, for example), and frankly the iPhone’s radio is very poor (you can read more about this with some depth here).

As it turns out, I liked the Blackberry Curve a lot. So, with some ingenuity on the part of our engineers, we put together a MacBerry. Mostly because that, some how, made sense to me.

Then local technologist Steve Aninye convinced me to give the new Palm Pre a try (It should be noted that he had one in-hand a day before they were released to most of the public). Steve tries everything (I should probably add from a technological standpoint here, just for clarification) with great enthusiasm. He has used several versions of the Blackberry and both generations of the iPhone (I am, in fact a witness to all of this). He told me he could not put it down – it was: “almost perfect”. I have always enjoyed the Palm interface, and was intrigued over this offering from the company that actually pioneered Smart Phones with the Treo line as they evolved from the Handspring PDA’s (okay, along with Kyocera – whom I believe actually coined the term “Smart Phone”). And, Aninye convinced me that Sprint had better reception than AT&T.

One more thing… Enough people have started using iPhones where I had stopped thinking they were cool (unique anyway). So, I waited about a week for the Pre furor to abate, visited a local Sprint store, and ported over my cellular telephone number (it was a snap; took about five minutes, and I was up-and-running).

Out the gate (or, box) /1:

The Palm Pre is not an iPhone killer. The iPhone is much too elegant (no further or detailed review here, or even required). But, I already predicted and discussed this in earlier posts: candid colored Apple, and that loyalty thingy. So, I have diligently used a Palm Pre for over five weeks (both in Georgia, the Carolina’s and Florida). The reception is good. No dropped calls; not one. And, I can use it with confidence throughout my building. This satisfies me that the Pre’s radio combined with Sprint’s network is also fine (so, Aninye was certainly right about that). The form factor is solid. But, I don’t like how smudgy it gets from finger prints (and, I am very clean and neat). And, the slide-out keyboard is more awkward than utilitarian. It’s just, and simply stated, not as intuitive as an iPhone.


And, now we have late breaking news…

“Apple Inc. has shut down one of the most compelling features on Palm Inc.’s rival Pre smart phone, crippling the Pre’s ability to act like an iPod.”

Fortunately for all of you as a collective, you can read more about that and some additional insight (and solutions) by reading: It takes more than a palm to hold (an) Apple.

It should be noted, because I will address this in future posts (and, look for a prediction around Apple that will shake the Smart Phone industry to it’s core) that the iTunes software smackdown is the latest example of tensions brewing between Apple and Palm, which since June has been led by the former executive behind the iPod, Jon Rubinstein. Rubinstein became Palm’s executive chairman in October 2007.


Then, just before he headed off to China again, Steve Aninye showed up at my offices with yet another Blackberry Curve – Sprint’s unique 8330. BAM! Just like that. All he could say was: (something to the effect) “It’s the keys. I don’t like the keyboard and keys on the Pre – just like the iPhone. I prefer the Blackberry”.  But, what I am waiting for is the new Blackberry Tour!”

Mind you, I was not particularly surprised. I had already come to the conclusion that I was looking forward to the day when Apple upgraded the iPhone’s radio, and opens up partnerships with other service providers (I will long be skeptical about AT&T).

You have likely already surmised what happened next. As soon as he was back from China, Steve had a Blackberry Tour in his hand (pretty much before just about anyone else, I might add – the dude is, like, my new phone guy hero).

As far as I can determine, the Blackberry Tour is pretty identical to the Blackberry 8900. But, I doubt I can convince Steve of that. All that really matters is that he appears to be quite pleased with himself (and the Blackberry Tour).


I am approaching my point. And, it’s not what you are expecting.

Just over a week ago, my Pre went dark. Just inexplicably faded to black. It had a full charge (I had checked it only an hour before). Nonetheless, it was now, essentially, a (smudgy) paper weight.

No sweat. I was well inside my thirty days allotted by Sprint to return a handset. So, as soon as the local Sprint store was open I made my way over there (after a good six mile run, shower and a Vente Ice Chai) thinking I might just go with another Blackberry Curve (possibly a Treo).

And, this is where it gets interesting (at least for me, and I completely understand if this thinking is shared by nobody else) There were four other Pre-returners at the Sprint store as well (a decidedly disconcerted appearing lot I must add). All four were going to exchange their Pre’s for a Blackberry Curve (few knew about the Tour – possibly including the sales people). The only problem was the Sprint store had none in inventory. That was rather telling I thought (just to be clear… People returning Palm Pre’s, but not enough Blackberry Curves might mean this had been happening a lot).

The sales dude plugged my Pre into the Sprint store’s Pre charger and it fired right up. That really annoyed me. My Porsches do things like that as well.

In my typical fashion, I immediately hitched-up my drawers and started asking everyone questions. I wanted to know how many of these “Preples” (I made that up) had used a Blackberry or iPhone as well. Turns out three of the four had used an iPhone but kept going back to the Blackberry (but, for some reason had wanted to try a Pre).

Meanwhile, the sales dude asked me if I wanted to exchange my Pre as well. I decided to wait until the following Monday to see how it was operating. But, I had the damn Blackberry Curve back on my mind again.

I asked everyone: “why an iPhone or Pre?”

General response: “Because they are cool.”

No one said Blackberry’s were cool. The Pre was speaking for itself.

And, that is when it hit me.  And, I finally arrive at my point (in my own painfully and inarticulate way).

I think I first began to sense and then understand this epiphany when I watched Steve Aninye fiddle with his Blackberry Curve and then the Tour. I also thought back to every time he tried a new Blackberry in between three or four iPhone purchases and returns. Greg Buchholz (whom I had recently recruited to work with Steve in one of our Accelerator companies) had also recently stated that the Blackberry is “a real business tool”.

I think people want to use iPhones.

Apple sold over a million new units when they released version 3.0 of their operating system and the latest generation iPhone S (interestingly, just like the Porsche “S” series). The “S” stands for speed. Everyone knows that Apple computers (just try a Macbook Pro) are vastly superior in quality and reliability than any Winblowz machine. But, they are concerned other people in business might not take them seriously.

iPhones, like Apple products in general, are still perceived as being outside the grid. Blackberry’s are firmly part of the corporate norm. They are safe (rather like a blue blazer). You can wear jeans to work (with a blue blazer as well).

But, as long as you are sportin’ a Blackberry you must be a real businessman.

I am perfectly aware that I could make this point with fewer words. But, I like to write. And, everything has a story attached to it. There is also that element of the aforementioned quest. And, if you don’t like this approach you can fight me (I meet all-comers behind the Haynes Bridge Starbucks every Wednesday at 2:30. Please call 877-207-1109 to make an appointment. There is quite a list).

Having thought through this I am now at a crossroads of my own design. How can I go pick up a Blackberry Curve (or a Tour) when this means I may be viewed as a conformist? I ultimately stopped using an iPhone because they were hitting the main stream, and because AT&T’s reception is poor. I tried the Palm Pre (but, now I realize I only did it trying not to use a Blackberry. But, my best option is now, ironically, a Blackberry Tour.

Because it all comes down to AT&T for me. But, for now, that must be besides an evolving point.

Am I concerned about sounding like a hypocrite (very not Jeffersonian) by going Blackberry and mainstream?

Nope. Enough people read this blog to know better.

I can probably expect an email from Aaron Masih wanting to know how, or why, I am different. And, is God involved.

Yes. God is involved.

He invented the first Apple – right?

Quit rolling your eyes.

And… does this mean I am back to the MacBerry (but this round with Sprint)?


So… I went on eBay and picked up a new (albeit discontinued) Palm Treo 800w. Steve Aninye will tell you that this particular Smart Phone does not represent Palm’s finest hour. The battery life is apparently even more abysmal that AT&T’s degrading reception. So, look for a story around that. Maybe I will call such a story: This stupid phone! a dissertation on juxtaposition. Or, irony is my Stupid smart phone.

That is probably what Thomas Jefferson (the Treo 800w) would have done (mostly because John Adams would be using a Blackberry). So, there is an example of me being a Heterodox. Learn more about that by reading: A Heterodox and possibly: Do the Math, for good measure.

Stay tuned for much more technology related shenanigans.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

1/ The first time I ever heard the phrase “think outside the box”, my first thought was: what box?

8 Comments to

“blackberry IS all business”

  1. Avatar July 18th, 2009 at 1:15 am bbwebb Says:

    You’re a nut! Albiet, an engaging one!!

  2. Avatar July 19th, 2009 at 1:22 am blackberry IS all business « The Unsinkable brian cork Says:

    […] Brian Patrick Cork is featured in Forbes Magazine and wrote an interesting post today onblackberry IS all business; The Unsinkable brian cork. Here’s a quick excerpt […]

  3. Avatar July 27th, 2009 at 11:45 am growing Apples « The Unsinkable brian cork Says:

    […] iPhone continues to gouge market share (never mind my prior and epic post: blackberry is all Business). And, perhaps very relevant to this point is the simple fact that the iPhone is, of course, an […]

  4. Avatar September 25th, 2009 at 8:42 am Aaron Says:

    Just picked up this post, late at night, googling my own name.

    I am now a Blackberry Tour user as well. You can read my post on the subject on my blog, which not so ironically, is similar to your analysis.

    So while I do feel less cool and on the edge, I can’t deny the fact that, well, the thing works. And somehow, function has trumped over form and flash for this dude.


  5. Avatar September 25th, 2009 at 11:58 am Brian Patrick Cork Says:

    My brother Aaron is also an Apple dude. So, perhaps we’ll be hearing a story involving a Macberry conversion.

    I am still using the converted Blackberry Curve 8900 (for many, this will be a jew dropper. I rip through technology like jelly beans). However, matt Hickey and his hearty and ferocious crew at AT&T really stepped-up and has our service in-and-around my building working brilliantly. It took three Vice President’s and a handful of senior engineers, but I feel very special.

    Aaron affirms that Blackberry’s are not eye-catching. But, we can all say: “they just work great”. And, they remain the standard-issue for a working culture.


  6. Avatar September 25th, 2009 at 8:19 pm aaron masih polishes the Apple « The Unsinkable brian cork Says:

    […] Nonetheless, in a later post, Aaron lets on that’s he’s gone completely over to the business-side, and now leverages a Blackberry Tour to wage commerce for God, Family and Country (I injected the inspirational elements for dramatic effect). Perhaps to understand more, and possibly less, why this might be, you may reconsider one of my own earlier and relevant posts: blackberry IS all business. […]

  7. Avatar October 1st, 2009 at 1:30 pm aaron masih polishes the Apple | Exchange Server Hosting Says:

    […] Nonetheless, in a later post, Aaron lets on that’s he’s gone completely over to the business-side, and now leverages a Blackberry Tour to wage commerce for God, Family and Country (I injected the inspirational elements for dramatic effect, really). Perhaps to understand more, and possibly less, why this might be, you may reconsider one of my own earlier and relevant posts: blackberry IS all business. […]

  8. Avatar September 17th, 2010 at 5:26 am androids can’t dance « The Unsinkable brian cork Says:

    […] still think Blackberry users are simply insecure (read more about that, and, here). We, the collective “we”, that comprise Prudent and Optimistic Gentlemen, might […]

Email will not be published

Website example

Your Comment:

What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell

photos by John Campbell


Share this Blog with friends or enemies (via Twitter). Do it!:

Twitter Updates

Error: Twitter did not respond. Please wait a few minutes and refresh this page.



Email Subscription


View Brian Cork's profile on LinkedIn


%d bloggers like this: