Apparently American Express profiles shoppers and now evaluates where (not just how) we use their cards – and, will penalize cardholders if they visit certain stores or restaurants.

Good Morning America ran a story about this yesterday.

ABC offers a good summary of the story here. 

See a list of potential “trouble spots” here.

I use American Express. But, now I need to be careful not to use it at places where other people (and, not necessarily AMEX users) shop.

Pondering if this is evil or smart.

Recently AMEX’s stock went up, even though profits are down (read a story here). American Express has the right to protect itself.  And, as a shareholder I appreciate this. 

I don’t mind being held accountable by people.

However, I don’t want to be responsible for other people’s actions.

Rules enable (in part) informed decision-making. Rules make the community work by uniformly fair application (kids and dogs instinctively appreciate and respond well to rules).

The key here is American Express (and, probably other credit related companies) is changing the rules – and, we don’t know what the rules are.

Peace be to my Brothers and Sisters.

Brian Patrick Cork