The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

sometimes I do fall Down

December15

I’m having an admittedly tough day.

some of it has to do with the recent cyber-bullying Haley Anne recently endured (that’s the right word, endured). I had to question my prowess as a Dad to even let that sort of thing happen in her life. I still remember her, at three years old, stomping in a rain puddle, and exclaiming, “Daddy! That’s My Daddy! Hi Daddy!”, waiting outside the garage for me to pull-in, and home from work. She’s banned from Facebook and Twitter, and we’ve taken steps to block the evil from reaching her via iPhone.

and, of course, I’m taking heat from my Lacrosse Club for being over-the-top. but, I’ve formed a covenant with my players; I always do. and, they trust me. my job is to make them better, and then, great Lacrosse players. The Board of Directors can’t keep up with me. but, where is my responsibility? my heart is on my sleeve, all the time, and it’s taking a beating.

Joanne is displeased with me. all I want to do is make my girls happy. it doesn’t always work, so not often enough. so, I act like a Rhodesian Ridgeback. that’s an overly sensitive lot that has an unusually keen sense of fairness.

I had a young entrepreneur practically in tears this morning because he could not articulate a valid Return on Investment (ROI) for his business idea. it was so hard to show him the truth. big dreams break hard and painfully so. I see more of my own daughters in everyone every day and pray someone like me will be there ego guide them, in turn.

but, it’s me that happens to be the common denominator. I acknowledge that. my struggles are hardly Biblical. but, certainly the stuff of a parable, or two, eh.

it’s always the Kobayashi Maru. but, I do find a measure of solace in understanding that character and faith (including in myself) are best when tested.

just give me time, everyone. I promise to pull it all together, for good effect.

today I’m listening to Fall At Your Feet, by Crowded House.

peace be to my Brothers and Sisters.

brian patrick cork

Facebook is dead to Me

December8

well…

it’s all quite official, at least in my household, anyway…

Facebook is dead.

this is certainly not the first time you’ve seen my ferocious opinions around Facebook. some example simply must include, Facebook is on a Mission but not from God, why Facebook might be a great bad story, and, Facebook’s contribution to Terrorism. and, there is more to be sure, heck yeah.

to be fair, to a point, I’m reasonably confident my Haley Anne fanned the flames (there, is ample evidence that she is a Cork, after all), but the seething hate that sprung from former friends and other girls across Atlanta through Facebook and Twitter may well have brought several servers to the point of melt-down.

in most cases it was the language they used, but no less the imagery and threats leveled that disturbed my force. some of these kids had been in my home and on my boat, for Gods’ sake. so, when Joanne showed me some of the messages I was stunned, I mean really shocked to my core. I’ve fought like Green Lantern my entire life against bully’s of all kinds. but, these cowardly devils from the abyss known as cyber space realize an unprecedented low.

in any event, Haley Anne mutely surrendered her iPhone and Airbook to her Mom so Joanne could investigate the trail of ugliness and get the right people involved. and, they are.

but, the next and best steps were to close Haley Anne’s Facebook and Twitter accounts. we’ll investigate other platforms. please feel free to make recommendations. do it!

she’ll have a shiny new iPhone 4S for her troubles and the fervent hopes of her parents and better circle-of-friends that she can focus on the better things that life has to offer that might include studies, soccer, and less likelihood of carpel tunnel syndrome.

Zuckerberg has made billions of dollars, and I’m sure he feels great about that. but, I hope one day he understands what he has unleashed upon a culture that was unprepared for his platform to be used as a weapon of mass destruction.

many parents and thought leaders, in fact, decry Facebook. but, how many of you are, in truth and fact, willing to do something about it? you are challenged!

so, I’ve set the example, in my own actions. the rest if left up to the rest of you.

for the record, I do have a Facebook account that was built by my public relations people (Cork has public relations people?), but I don’t accept friends on it and never sure what it could be used for other than to start trouble from somewhere. and, I have a Twitter account. thats how a mere handful of you get notice of my epic blog posts, eh. but, I’m certainly not part of the internet solution there. my blog automatically pushes content out to Twitter, but I don’t follow anyone or even respond to tweets. I’m much too self-absorbed for that with changing the world, and all. so, I’ll have none of that hypocrite hockey puck stuff.

peace be to my Brothers and Sisters.

brian patrick cork

the distortion field of social media and marketing and it’s impact on networking

September16

I’m trying something new today by provocatively dropping a bon mot from the end of the post here at the beginning.

“wouldn’t it be interesting if future history books tell us that we ultimately discovered that “social platforms” were implemented by Al Qaeda as Weapons of Mass Destruction?”

meanwhile, the title of this blog post reads like a thesis.

it was fun to come up with. but, it’s as, intentionally, misleading as todays belief systems around the invocative buzz words laced through it.

mine is likely the voice of reason.

that belief fuels a passion that realizes itself on platforms that make this blog, ironically, in light of the message behind this post, an example.

I understand that my voice, and the vision and images it incites creates drives, are not always, often popular. but, I know they are relevant. and, so do you.

but, like half the audience that attempts to watch Phineas and Ferb (sheer genius, literally), many people might not get it; but, probably because of the self-reflective pain required in being part of unpopular change.

I am not, necessarily, talking about revolution, here. but, certainly an evolution of thought.

so… you’ll be reading and hearing my views as they emerge around all things related to social networking and marketing. for example, the way I see it, the “networking” and “marketing” elements are blending, merging, morphing, and losing their distinctiveness, and usefulness.

I’ll also assign the phrase: “easy button” to help set the stage, and signal ahead of my thinking.

setting the stage…

a wealthy investor that finds themselves sitting on a Board of a company they’ve funded, and frustrated by the activity of it’s (questionable) leadership has placed the young CEO in my hands for coaching. when I first met the fellow I asked him:

“what type of leader would you describe yourself as?”

he managed to look up from his Android device long enough to take about two breaths and reply with:

“I spend at least three hours a day on Facebook and Twitter being a thought leader. I am an expert at social media and I want to speak publicly about content.”

I kept a straight face and asked him if he understood the word “sophomoric”, and also the difference between thought leadership and “subject matter expert”. we’ll be discussing principles of “time management” and revenues, to be sure.

more on that exchange, and others like it, later. this is an opportunity to teach, after all. and, although this example sets the stage nicely, in my opinion, let’s turn the tide of discourse towards the conflicting notions around social media and networking in our collective favor.

while more and more, and more, decision-makers are coming to the belief that information is best served to them and directions to others offers via mobility platforms, they are falling prey to an age-old trap thinking that: “if it’s in writing, it must be true”, and that includes the internet in its various forms. social networking, and the media and content in-and-around it like Facebook, Linkedin and Twitter are quickly becoming more part of the problem, and less so the solution.

think, “easy button”.

add, Laws of Natural Selection.

now ponder how much time you spend on those exampled services. and, what do you actually mine from them? the average Twitter follows over one hundred other Twitters. let’s be candid. we all believe followers follow just to get other people to follow them.

*dramatic point opportunity*

so, the mental picture is a bunch of rabbits hopping around trying to hump one another without reason other than to make a mess of something uncertain.

however, it’s doubtful they actually read them all, and engage the messaging or messenger. if they are, they are surrendering productivity (time management), elsewhere. hell… Al Gore does not even craft his own Tweets. what does that tell you? on Linkedin, you’ve stopped engaging the messaging on the Home page because it’s always the same people lobbing useless information at everyone else because they are bored, unemployed, or both (sometimes you get topics about bunnies). I’m possibly part of the problem in that respect because my staff has my messages linked to my blog. so, the process is automated.

so… it’s all becoming background noise at best, and likely a distraction under growing circumstance.

that means it’s becoming less of a tool, providing a “tool” is defined as:

“Anything used as a means of accomplishing a task or purpose: 

Education is a tool for success.”

…which it is.

I had another CEO gleefully advise me he was recruiting his whole new management and sales teams using Linkedin. I asked him how that was going. he used a lot of words, but the import was that he was spending most of his day “…communicating with people in his network”, and going over resumes.

sales are off, and the company is losing money. but, he is apparently having fun on his investors dime – oh, and he is a member of Vistage.

you ignore most of the Tweets you subscribe to, disregard the messages you receive on Linkedin, even though they are form people you are connected to (although you probably don’t really know them), and your neighbors are getting divorced because the wife is “chatting” with her High School sweetheart. but, at least she is being “social”, so maybe the movement is not a total loss (at least for Mark Zuckerberg, anyway). NOTE: have you noticed that most photographs have him staring soullessly into the camera?

wouldn’t it be interesting if future history books tell us that we ultimately discovered that “social platforms” were implemented by Al Qaeda as Weapons of Mass Destruction?

by the way… I used that bon mot early as part of my Twitter feed to catch your attention, and it worked, for me.

more later.

peace be to my Brothers and Sisters.

brian patrick cork 

 

What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell





photos by John Campbell

 

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