The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

connecting the .com’s

January6

if you care about synchronizing contacts and calendar events across, Apple’s iOS, Android and Microsoft’s Outlook(s), rejoice.

take note of, http://www.markspace.com.

I’ve been complaining for eighteen months (and bitterly so) to just about anyone within hearing-range about Microsoft completely dropping the ball with importing contacts intact with pictures. Microsoft stiff-arms vCard formats and will only accept .csv files. that essentially means NO contacts pictures.

this is ludicrous in the digital age. and, everyone uses vCards.

I only really care because the deficiency strikes me as shoddy and inefficient. the idea is good, but it’s lacking for polish.

this is an obvious barrier for anyone that might want to move productivity efforts over to Outlook, Outlook.com, and Office365 (they are now essentially the same).

Microsoft appears to set the poor standard for innovation. by the way… what’s very telling is that it’s almost impossible to get Microsoft to answer questions unless you want to buy something. I drove all the way down to Lenox Mall to the windows store to see if someone there had any insight. NO THERE EVEN KNEW ABOUT THE PROBLEM.

…most of them use Gmail.

however, I am coming up with solutions – Gmail just about gets us there, but when contacts go over to anything Microsoft they are stripped of pictures (that csv vs. vCard matter). but, the aforementioned Mark/Space, Inc.’s “MissingSync” makes it all come together.

all that said, a real epiphany occurred today with my discovery that you can sync contacts, calendars (even email) between Macs, Android devices, and the Outlook(s) using the sync tools found on the Linkedin interface!

solution:

once logged onto Linked, go to “Contacts” (under “Network”), then “Settings” (look for the cog wheel in the upper right corner).

timing is important. first, link Gmail with Linkedin. you will have some duplicates but Gmail makes it simple to merge them. that then syncs back to Linkedin.

note: I found that I had contacts for some people that I was not Linkedin with. in some cases I realized I was Linkedin with people I did not need to be connected with (more on that later).

with that accomplished, if you have [the] Outlook(s) lined-up you can sync those with both Gmail and/ or Linkedin.

at this point all three platforms should have synchronized contacts (and calendars). it looks like you can now sync all of this with Apple’s iOS (mobility) as well. that means iCloud will indirectly sync with the others.

Diane Poremsky, if you are reading this, I can now get off your case.

this is very cool. well done, Linkedin.

peace be to my Brothers and Sisters.

brian patrick cork

the distortion field of social media and marketing and it’s impact on networking

September16

I’m trying something new today by provocatively dropping a bon mot from the end of the post here at the beginning.

“wouldn’t it be interesting if future history books tell us that we ultimately discovered that “social platforms” were implemented by Al Qaeda as Weapons of Mass Destruction?”

meanwhile, the title of this blog post reads like a thesis.

it was fun to come up with. but, it’s as, intentionally, misleading as todays belief systems around the invocative buzz words laced through it.

mine is likely the voice of reason.

that belief fuels a passion that realizes itself on platforms that make this blog, ironically, in light of the message behind this post, an example.

I understand that my voice, and the vision and images it incites creates drives, are not always, often popular. but, I know they are relevant. and, so do you.

but, like half the audience that attempts to watch Phineas and Ferb (sheer genius, literally), many people might not get it; but, probably because of the self-reflective pain required in being part of unpopular change.

I am not, necessarily, talking about revolution, here. but, certainly an evolution of thought.

so… you’ll be reading and hearing my views as they emerge around all things related to social networking and marketing. for example, the way I see it, the “networking” and “marketing” elements are blending, merging, morphing, and losing their distinctiveness, and usefulness.

I’ll also assign the phrase: “easy button” to help set the stage, and signal ahead of my thinking.

setting the stage…

a wealthy investor that finds themselves sitting on a Board of a company they’ve funded, and frustrated by the activity of it’s (questionable) leadership has placed the young CEO in my hands for coaching. when I first met the fellow I asked him:

“what type of leader would you describe yourself as?”

he managed to look up from his Android device long enough to take about two breaths and reply with:

“I spend at least three hours a day on Facebook and Twitter being a thought leader. I am an expert at social media and I want to speak publicly about content.”

I kept a straight face and asked him if he understood the word “sophomoric”, and also the difference between thought leadership and “subject matter expert”. we’ll be discussing principles of “time management” and revenues, to be sure.

more on that exchange, and others like it, later. this is an opportunity to teach, after all. and, although this example sets the stage nicely, in my opinion, let’s turn the tide of discourse towards the conflicting notions around social media and networking in our collective favor.

while more and more, and more, decision-makers are coming to the belief that information is best served to them and directions to others offers via mobility platforms, they are falling prey to an age-old trap thinking that: “if it’s in writing, it must be true”, and that includes the internet in its various forms. social networking, and the media and content in-and-around it like Facebook, Linkedin and Twitter are quickly becoming more part of the problem, and less so the solution.

think, “easy button”.

add, Laws of Natural Selection.

now ponder how much time you spend on those exampled services. and, what do you actually mine from them? the average Twitter follows over one hundred other Twitters. let’s be candid. we all believe followers follow just to get other people to follow them.

*dramatic point opportunity*

so, the mental picture is a bunch of rabbits hopping around trying to hump one another without reason other than to make a mess of something uncertain.

however, it’s doubtful they actually read them all, and engage the messaging or messenger. if they are, they are surrendering productivity (time management), elsewhere. hell… Al Gore does not even craft his own Tweets. what does that tell you? on Linkedin, you’ve stopped engaging the messaging on the Home page because it’s always the same people lobbing useless information at everyone else because they are bored, unemployed, or both (sometimes you get topics about bunnies). I’m possibly part of the problem in that respect because my staff has my messages linked to my blog. so, the process is automated.

so… it’s all becoming background noise at best, and likely a distraction under growing circumstance.

that means it’s becoming less of a tool, providing a “tool” is defined as:

“Anything used as a means of accomplishing a task or purpose: 

Education is a tool for success.”

…which it is.

I had another CEO gleefully advise me he was recruiting his whole new management and sales teams using Linkedin. I asked him how that was going. he used a lot of words, but the import was that he was spending most of his day “…communicating with people in his network”, and going over resumes.

sales are off, and the company is losing money. but, he is apparently having fun on his investors dime – oh, and he is a member of Vistage.

you ignore most of the Tweets you subscribe to, disregard the messages you receive on Linkedin, even though they are form people you are connected to (although you probably don’t really know them), and your neighbors are getting divorced because the wife is “chatting” with her High School sweetheart. but, at least she is being “social”, so maybe the movement is not a total loss (at least for Mark Zuckerberg, anyway). NOTE: have you noticed that most photographs have him staring soullessly into the camera?

wouldn’t it be interesting if future history books tell us that we ultimately discovered that “social platforms” were implemented by Al Qaeda as Weapons of Mass Destruction?

by the way… I used that bon mot early as part of my Twitter feed to catch your attention, and it worked, for me.

more later.

peace be to my Brothers and Sisters.

brian patrick cork 

 

linked to the ironic unknown

December17

So… I don’t know how many of you use LinkedIN. As it turns out, I do. And, we average two new clients a month that we can directly attribute to the business network. So, I’ll take the position it’s worth the fifty dollars we pay for the extra inMail capability.

Recently I was looking for a Subject Matter Expert (“SME”), and I found a good one on LinkedIN. But, my inMail went unanswered for several weeks until his wife, who was rummaging around on his laptop, and just happened to stumble upon the link herself, advised me that her husband was deceased. That all struck me as a bit creepy. So… It’s rather unsettling to realize that, over the course of time, more and more profiles will be a lingering memory of people that are deceased. So… You can really see dead people on LinkedIN.

In the cases of the lonely or unattached, who would know to remove the profile? Who will police that?

By the way… I was meeting with a gen-something (who really cares?) upon the request of a friend (it was his son). The young lad was twenty three and a recent graduate of Georgia. He confidently advised me that he was a social media expert (seriously). When I inquired about business context, he actually waved me off and told me that did not matter in business these days. I almost gagged on the irony (and, didn’t even need a spoon).

…oh… And, he told me LinkedIN is dead.

…he’s also unemployed, with few prospects.

…which reminds me… It’s amaz­ing how the only day most people use LinkedIN is the day they lose a job.

Peace be to my Brothers and Sisters.

linked to the ironic unknown

December15

So… I don’t know how many of you use LinkedIN. As it turns out, I do. And, we average two new clients a month that we can directly attribute to the business network. So, I’ll take the position it’s worth the fifty dollars we pay for the extra inMail capability.

Recently I was looking for a Subject Matter Expert (“SME”), and I found a good one on LinkedIN. But, my inMail went unanswered for several weeks until his wife, who was rummaging around on his laptop, and just happened to stumble upon the link herself, advised me that her husband was deceased. That all struck me as a bit creepy. So… It’s rather unsettling to realize that, over the course of time, more and more profiles will be a lingering memory of people that are deceased. So… You can really see dead people on LinkedIN.

In the cases of the lonely or unattached, who would know to remove the profile? Who will police that?

By the way… I was meeting with a gen-something (who really cares?) upon the request of a friend (it was his son). The young lad was twenty three and a recent graduate of Georgia. He confidently advised me that he was a social media expert (seriously). When I inquired about business context, he actually waved me off and told me that did not matter in business these days. I almost gagged on the irony (and, didn’t even need a spoon).

…oh… And, he told me LinkedIN is dead.

…he’s also unemployed, with few prospects.

…which reminds me… It’s amaz­ing how the only day most people use LinkedIN is the day they lose a job.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

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What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell





photos by John Campbell

 

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