I recently wrote about the new Atlas Shrugged movie with some notes related to Ayn Rand’s first novel, The Fountainhead.
it occurred to me that great books are a terrific example of viral marketing. I had a younger fellow that used to work around me whom appeared to genuinely believe that every meaningful piece of technology or process was unique, if not invented, by his particular generation, or those that are following.
NOTE: he has no idea that, at fifty (I’ll be one hundred years old in fifty years), I have invented the cure for stupidity. more on that later.
in any event, great books that are examples of viral marketing include the Bible, and The Fountainhead. my own blog (this blog, in fact) is not terrific, or great, by any measure. it’s not even a book. but, you can assign it as virally relevant by its growth in readership.
all three evidently touch people in a way that cause them to spread the word, so to speak.
I’ll gamble that most of my readers know what the Bible is and does. so, I’ll add some detail, here to your understanding of The Fountainhead (but, maybe, more so, Rand’s epic Atlas Shrugged). ironically, reading The Fountainhead and the Bible just might help you appreciate both in somewhat unexpected ways.
The Fountainhead manuscript, for example, was rejected by twelve publishers before a young editor, Archibald Ogden, at the Bobbs-Merrill Company apparently risked his job to get it published. despite mixed reviews from the contemporary media, the book gained a following by word of mouth and became a bestseller. the novel was made into a Hollywood film in 1949. Rand wrote the screenplay, and Gary Cooper played Roark. many of you reading this post are probably scratching your heads, and collectively asking:
who the hell is Gary Cooper?
my best answer is he also played the title character in the film of the 1939 film Beau Geste (the 1926 version was pretty good, just not the way Cooper pulled it off). for the record, Beau Geste is a 1924 adventure novel by P. C. Wren.
by the way… never underestimate Ray Milland.
you need to read it (The Fountainhead, and Beau Geste – just so we are clear). do it! and, when you do, guess what? you’ll tell your friends about it. then after reading this blog post you just might start thinking a bit more about the Bible – and, Atlas Shrugged. mind you, be prepared for elements of these books that are directly conflicted one with the other. but, opinions only gather power when both sides are ably considered, eh. it’s feasible you will investigate just why I draw comparisons between such disparate books. that means you just might talk about it at a cocktail party, or at Lake Lanier while you are hosing down the boat.
…see… viral marketing, at it’s best and most natural.
if I ever get to act in a movie, I want it to be a remake of Beau Geste.
by the way… anything that has something to do with the French Foreign Legion has awesomeness all over it.
peace be to my Brothers and Sisters.
brian patrick cork