The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

AT&T and Apple Truth or DARE

January27

I broke this ugly story over Apple and AT&T last year:

exposing the AT&T and Apple DATA leakage scam or, ATT And Apple Battle Over Data Leakage

Life and business are a cautionary tale in terms of what you don’t know is what can kill you.

How many of you on the AT&T network find yourselves holding both an iPhone and the proverbial bag each month with your billing statement data usage fees?

Read on. The first article below discusses data usage and the cost. The author evidently wants to blame Apple and it’s iPhones. He is partially correct, to be fair. If you complain to AT&T they point the finger. Then if you call Apple they point out that the problem is known but Verizon somehow resolved it. Maybe the issue is with CDMA as opposed to GSM devices.

Or, perhaps AT&T simply likes gouging it’s customers relentlessly with excessive data usage fees that expose a critical lack of customer care.

I hope this post helps readers make an informed decision. Read between the lines. Investigate. See the truth. Beware. Don’t tolerate being cheated. Hold everyone accountable as you hold yourself. That’s being responsible.

I dare you.

http://lnkd.in/d73ZZCB : The author and article missed a HUGE opportunity. The real story with all of this is “data leakage”. The problem might be unique to iPhones. Interestingly, Verizon may have fixed the problem that Apple would not, and AT&T does not want to because of the obnoxious fees it generates for the company. You can read more about that here: http://lnkd.in/dWYx6kZ

extiPhone 5s Owners Are the Most Data-Hungry Smartphone Users, Study Says - news.yahoo.com

“It looks like iPhone 5s users are the most data-hungry smartphone owners out there. According to a new study, iPhone 5s users consume more data than those operating on the iPhones biggest competitor– the Galaxy S4– and…”

For perspective, read the related post from my personal blog below from last year:

exposing the AT&T and Apple DATA leakage scam - unsinkablebriancork.com

“or… ATT And Apple Battle Over Data Leakage Brian Patrick Cork heads-up… I was one of those people with a family plan of Apple iPhones on the AT&T network that was getting hammered with the …”

Let’s be part of the Solution.

brian patrick cork

Share

apples are good for you by design

November21

why, you, that collective you, ask, do I, the infinitely singular me, love Apple products so dearly?

it’s not as simple as being an “Apple Fanboy”. while its an apt first impression that’s shallow thinking, on both sides. however, coming to a point of appreciation for a company like Apple, its people, and products, takes time. there must needs be a process that tracks experience, acumen, and perspective. some people understand that a reason to deeply love a Porsche is because of the unique “paper-tearing” aspect of sound generated by the power-plant (engine [or "motor" if yer English]), or the smooth if not hypnotic motion realized by the hands sweeping around a Rolex watch.

there is no mystery, thus no surprise, that the United States favors the iPhone, while the masses that surround us must accept an Android device. while we may not always be the smartest people by grade point average, we do amass the most wealth, and evidently insist on a higher product standard. we also appreciate beautiful and well-crafted things. no… we insist on such quality.

consider the spot, called “Pencil”, beautifully written and art directed. it has Bryan Cranston, aka Walter White of “Breaking Bad”, the hottest (by demand, and less so appearance) actor on the planet, doing the voice-over. and, it has a killer demo to visualize just how thin the new iPad really is. a genuine marvel of technology enhanced by the aesthetic that compels utilization.

innovation + technology + beauty + desire + utilization +  utilization = productivity.

I made that up, but it’s an undeniable formula for success.

for most of this 60-second ad, this cleverly photographed commercial focuses on that classic tool of artists, writers and composers – the everyday No. 2 yellow pencil. Cranston goes on about how this simple object can be a powerful tool that transforms how we work and share, as the camera zooms in on a pencil sitting horizontally against various backdrops. that is, until the big reveal – a hand (almost akin to a Davinci painting) comes in the last couple of seconds to pull something obscured by the pencil – Apple’s new iPad Air.

the clever “Pencil” ad points to the various ways that the iPad has become an enabler of content creation. like the yellow pencil, it “can be used to start a poem, or finish a symphony,” Cranston’s narration says.

“It has transformed the way we work, learn, create, share,” he intones. “It used to illustrate things, solve things, and think of new things. It’s used by scientists and artists, scholars and students. It’s been to classrooms, boardrooms, expeditions, even to space.” And we can’t wait to see where you’ll take it next.”

just beautiful, graceful language.

Apple always understood that coolness is an appeal to our imagination and passions, defining who we are and who we want to be. its greatest ads were always poetic, and aspirational. I uses aspirational instead of inspirational because the ads compel us to take action that can make us better tomorrow than we are today.

action creates activity. activity becomes defined by creativity and ingenuity. its all sublime within its symmetry.

Apple ads at their best connect with us viscerally because of their optimism, and appeal to our self-esteem. They encourage us to dream and pursue, and not just follow, our dreams. What can be cooler than technology enabling the possibility of creativity and innovation.

“Apple has over four hundred (400) of the world’s highest grossing stores, while Samsung has succeeded in large part by spending $4.2 billion a year on advertising – four times that of Apple.”

by comparison, Google’s Motorola (that reads odd in the context of how we have always known Motorola, eh) has announced it’s selling a down market discount model, the Moto G, for what reviewers call the “ludicrously cheap price tag” of $179 without a contract, certain to accelerate what Steve Jobs derided as “race to the bottom pricing.”

meanwhile Apple is designing, delighting and pricing its way to the top. Apple’s latest cell phone introduction proved that the company’s core customers are frantic to buy its most expensive model – the 5S, while demonstrating ambivalence toward its less expensive 5C. this is not the “glass half full or a simple opinion. this is a demonstration of genuine power to move people to identify with excellence.

the gold 5S has been a massive, worldwide product phenomenon, flying out of stores largely on design and appearances. some Wall Street analysts call this high margin sales surge a failure, noting that Apple is losing market share in developing markets by failing to sell a cheap phone. they’ve got it backwards. when customers clamor for your top line product everywhere that’s a good thing. let someone else sell more compact cars if you can dominate the world market for BMWs or Teslas.

Michael Welsh But low end companies have a much easier time moving into the premium space than premium brands have moving down to gain market share.

Brian Patrick Cork I can’t speak for the company, but I’m reasonably certain Apple does not equate market share with profit. A smaller number of people can buy their products and generate more revenue than competitors.

aesthetics and design is the new digital divide. most techies, analysts and bloggers simply can’t fathom why Apple soaked up 56 percent of the profit in the world’s mobile markets during the last quarter. sure, Apple boasts a rich, diverse ecosystem (phones, tablets, laptops, content, software, etc.) and powerful and versatile chips, but that’s not what’s driving extraordinary sales. design is what is winning over Apple cohorts – that subtle combination of materials, weight, lines, and how it feels in your hand.

it’s the same elusive quality that gets women to blithely pay $5,000 for a Prada handbag or a man to gladly fork over $6,000 for a Breitling watch.

finally… Apple’s biggest innovation by far has been magically transforming everyday digital devices into iconic things we desire on a deep, primitive human level.

peace be to my Brothers and Sisters.

brian patrick cork

Share

Steve Jobs single handidly killed the Symbian Army to save Microsoft

October11

this has nothing to do with Patricia Hearst.

in an indirect way, it has A LOT to do with Steve Jobs.

point of reference: when Jobs started talking about the iPhone on Jan. 9, 2007, he said, “This is a day I have been looking forward to for two and a half years.” Then he regaled the audience with myriad tales about why consumers hated their cellphones. then he solved all their problems – definitively.

Steve Jobs and Apple essentially wiped-out the “Symbian Army”.

and, that’s what makes the rest of this post all the more interesting, if not noteworthy.

there is a place in this world for old success to be part of a great come-back story. players in the potential drama can include Blackberry, Microsoft, and Nokia. but, mostly Microsoft and Nokia. Blackberry is currently an interesting historical footnote.

…seriously.

Stephen Elop, give me back my legions! while I’m not predicting, or even anticipating a re-imagined Symbian (I’ll avoid saying Nokia) come-back, I do suspect Microsoft is pondering a dramatic and evolutionary step. Microsoft piled $7.2 billion dollars into Nokia for the acquisition of it’s mobile unit. and, with that comes an emerging handful of intrepid entrepreneurs looking at establishing something of an Symbian support eco-system that could eventually become another acquisition play. it’s those, otherwise, imagineers that I’m working with.

consider this… for years, Symbian ruled mobile. at its peak, Blackberry was a scrappy underdog at best. then Jobs made a historical move and signaled the end of Nokia with a demonstration of five buggy iPhone prototypes. you can read that very cool story, here:

And Then Steve Said, “Let There Be an iPhone”

Symbian fans lament the loss of a veritable colonial empire. they once ruled the world, yet lost it by taking a nap. it can be argued that incompetence by lack of open-mindedness led to the collapse. NOTE: Blackberry fans are (they remain) like Fascists or Marxists; they never ruled the world, and they are lamenting the unfulfillment of potential, of how they could have won, but never did. NOTE: for what it’s worth, Ernest Hemingway would have carried an iPhone to defeat the Fascists in his beloved Spain. yet, ironically, many sense that Blackberry may live on in some enterprise fashion. and, here we have the Symbian underground coming to light.

in any event, with Symbian, we could argue that if only Olli-Pekka Kallasvuo got kicked out in 2008, the liberated loyalists would still have an empire stretching from the islands of Japan, to the frigid tundra of finland. like Blackberry fanatics, they may comment on lost opportunity, if the strategy was actually good, than maybe, just maybe their global market share could have overtaken Windows Mobile.

…wait… maybe that’s the plan. more later.

peace be to my Brothers and Sisters.

brian patrick cork

Share

invest with me, Apple and Schools

October2

Brian Patrick Cork:

I will pay $500 to any developer that can come up with a meaningful solution that solves this problem and is adopted by the school system. will anyone match me?

“Hilariously, officials at high schools in the Los Angeles Unified School District are now taking back a couple thousand iPads a week or so after giving them to students as part of a 47-school pilot…”

peace be to my Brothers and Sisters.

brian patrick cork

Share
« Older Entries

What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell





photos by John Campbell

 

Share this Blog with friends or enemies (via Twitter). Do it!:

Twitter Updates

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Archives

Share

Email Subscription

Linkedin

View Brian Cork's profile on LinkedIn

Categories