The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life
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Don’t get caught in Google’s Inbox

October26

This is the beginning of a cautionary tale.

I am an Apple evangelist that loves Android. I really like my iPhone 6, and keen to test Android 5.0 aka Lollipop. I put Chromebooks into the hands of hundreds of students every year. I’m a Google Shareholder. While I prefer Apple’s OS X and iOS “Mail” email client, I feel that, ironically, Google’s Gmail for iOS App looks better on my iPhone than Apple Mail.

Email was created decades ago as a “dumb pipe” where a carrier exists to simply transfer information to-and-from between users without the ability to add services and applications or serve as a “smart” gatekeeper between what the user sees and doesn’t see. Thats called “mediation”, and its a key word. The idea behind email is that it’s an unmediated communications medium. Sending and receiving information. Simple for users. Not profitable for service providers.

This was the issue for AOL, Earthlink (Mindspring), and a host of others, and certainly, Google, with its (current) Gmail. Carriers want to resist becoming dumb pipes because there’s no money in it. A pipe is a faceless commodity, valued only by reliability and speed. In such a market, margins sink to zero or below zero, and it becomes a horrible business to be in.

inbox-appGoogle’s new Inbox App is a product by a company that holds a monopoly on Internet advertising (recall all the “evil empire” talk – that Google has squashed because it owns you and how you derive information from the internet). Inbox is an alternative interface to your Gmail account, rather than something that requires starting over with a new account. This is another attempt by the company to mediate your dumb email pipe which drives absolutely no value for Google. Google exists to mediate the unmediated. That’s what it does.They’re not in the business of improving the experience of email with a free product such as Gmail. They’re ultimately in the business of finding more subtle and effective ways to deliver ads.

Repeat: “recall all the ‘evil empire talk’ – that Google has squashed because it owns you and how you derive information from the internet”.

I can appreciate the brilliance of the “invitation” strategy introducing Inbox. It feels exclusionary; but it’s not. It is manipulative. They tried the same shenanigans with Google Wave (see below). I received six invites, and declined all of them, for now. Inbox strikes me as very similar to the new email test AOL (Boy… does that take me back. How many people actually still use AOL?) deployed almost two years ago.

That said, pinning-down the name “Inbox”, was insidiously crafty and well done on Google’s part. The name defines the product.

eMail presents us with a love-hate dilemma. We need it, but the process is time-consuming, and rarely fruitful. eMail “battles” are the worst. Almost as bad as the, “Starbucks Death Dance”, when it comes to networking (by the way… I’m boycotting SBUX because they won’t let me use Apple Pay). I noticed about three years ago that I text and chat (in various forms) with the people that I am most productive with.

The bottom line is that it’s a more radical mediation between the communication you have with other people and with the companies that provide goods, services and content to you.

The positive spin on Inbox is that it brings way more power and intelligence to your email in-box.

The negative spin is that it takes something user-controlled, predictable, clear and linear and takes control away from the user, making email unpredictable, unclear and nonlinear.

I’m sticking with Apple Mail and my Apple eco-system friendly array of iPhones, iPads, Powerbook Pro’s and iMacs, for now (but will use [current] Gmail in a back-up pinch). Gmail will eventually disappear like Google Wave, Google Reader – and, probably Google+. Apple Mail does what I want it to do. I don’t want to use an App that only lets me do what the company behind it will allow me to see and do.

peace be to my Brothers and Sisters.

brian patrick cork

self inflicted OUCH

October12

this is another way to be an example of natural selection.

you have a choice.

peace be to my Brothers and Sisters.

brian patrick cork

Calvin Coolidge and Instincts, Convictions, and Best Practices

August15

I was recently asked, “why would you care about someone like Calvin Coolidge?”

perhaps one reason the question was asked was because we were discussing Thomas Jefferson, and how the geo-political stage is so different today, set for Hilary Clinton (I’m just throwing that out there…), as compared to the era of our Founding Fathers.

earlier this week I published:

Instincts, Convictions, and Best Practices by brian patrick cork
Published on Linkedin August 12, 2014

it is dangerous to make decisions based on pleasing people. when we please the person in front of us and then change directions to please the next person we encounter, we’re not living according to moral convictions. we’re choosing what’s easy in the moment rather than being fully committed to righteousness.

for a vital point-of-reference ponder Revelations 3:16.

outside of Revelations here is a book that might find itself an example of my point, today:

Johnson, Charles C. (2013-03-12). Why Coolidge Matters: Leadership Lessons from America’s Most Underrated President.

Excerpts and thinking:

with vital input from George Landolt.

it was the legislators’ “solemn duty” to “think last of themselves.” Otherwise their decisions would “lack authority.” Calvin Coolidge wished to protect the legislature from itself and to guarantee that a republican spirit would continue in the state’s government.

although he had stood fast against attempts to raise the salaries of legislators, Coolidge favored increasing them for schoolteachers, believing that bad teachers would imperil republican government by failing to teach the convictions essential for republican life. He also exalted good teachers throughout his career.

as vice president, he said: The standards which teachers are required to maintain are continually rising. their work takes on a new dignity. it is rising above a calling, above a profession, into the realm of art. it must be dignified by technical training, ennobled by character, and sanctified by faith.

so…

for the most part, every president has their own rap. some have rhythm, others a dark legacy. but, every man (until Hilary) got that office based on merit that was needed at the time. circumstances change, and that platform often creates an unkind legacy.

Coolidge was something of an intellectual. He was not interested in politics. he wanted to make a point. he had money and influence. he was probably more of a throw-back that values the role of a founding father. I suspect he was be a fan of Thomas Jefferson. thusly, he had few friends. that said, he was a champion for important threads in the fabric of our culture and society.

peace be to my Brothers and Sisters.

brian patrick cork

cancer is NOT a journey

August10

there exists a walking and waking nightmare. its a perilous path that requires us to be ever vigilant, and ready, willing and able to thumb Satan in his blood-shot pale eyes.

spare me the platitudes and existentialist bull-shit. cancer is not a journey.

Thursday was Joanne’s fourth chemotherapy session, and mid-point for the course. that is always followed by a Nuestra shot to increase her white blood cell count. interestingly, that ends-up being the most painful part of the treatment. listening to her description of the pain, it sounds like what The Wolverine must go through when he deploys his talons and/ or regenerates.

that said, she is tough as Wolverine; any super hero, to be certain.

the good news is that the cancer is evidently not in the lymph-nodes. we caught this bitch early and we responded with pace and a sense of purpose. I recruited, petitioned and secured the best surgical and oncology team in the Southeast. the two masses have apparently responded well to chemotherapy. thusly, her prognosis is good. if we remain on-plan, we have the BIG surgery November 6th. hopefully we are in the recovery and healing phase by mid-December.

me? I am restless. resolute. exhausted. encouraged. relieved that my daughters seem to find comfort in me. I miss my wife. she has already told me nothing is going to be the same. I’ve never loved her more. I can’t ever be more angry at something else, ever again. thank God for modern medicine, and my Jeep – oh… and a sense of purpose to stay fit, and, possibly, sane.

go read another and prior post of mine: http://www.unsinkablebriancork.com/2013/03/08/riding-that-big-glassy-fronted-wave-of-life/ do it!

“live your life darling. all of it. question everything. accept nothing.” – Barbara Anne Cork, Wife to one, Mother to all

mere survival is not an option. this must be about “thrival”. I made that up; but will see it through.

UPDATE:

when this episodic travesty finds it’s end, Chuck Papageorgiou is taking me fishing.

also… Denis McDonough, himself, and politics aside, says he wants to sit quietly with me and smoke a very good cigar.

peace be to my Brothers and Sisters

brian patrick cork

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What’s All This About?

"What am I looking at?", you might wonder.

Lots of stuff.

Meanwhile, here, I discuss events, people and things in our world - and, my (hardly simplistic, albeit inarticulate) views around them.

You'll also learn things about, well, things, like people you need to know about, and information about companies you can't find anywhere else.

So, while I harangue the public in my not so gentle way, you will discover that I am fascinated by all things arcane, curious about those whom appear religious, love music, dabble in politics, loathe the media, value education, still think I am an athlete, and might offer a recipe.

All the while, striving mightily, and daily, to remain a prudent and optimistic gentleman - and, authentic.

brian cork by John Campbell





photos by John Campbell

 

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