I’m fairly confident that “social networking” and “social marketing” will ultimately find credibility in our lives, and hopefully in my life-time. I do believe the cloud (all great things begin heavenward, do they not?) will host our greatest Thought Leadership. however, behind all great Thought Leadership we need subject-matter-expertise – informed decision making – to sustain and execute it.
that said, I’m reasonably convinced that my choice of wording for the subject heading of this post will raise eye-brows, significantly.
I have issues, to be certain. a genuine bug up my butt, if you will, when it comes to social networking, for example.
just like an orgy, social networking is (currently) shallow. we don’t really know much about the people with whom we are connecting to. yet, we are investing a great deal of ourselves in them, and generally making big decisions. or, we aren’t making enough of an investment in that crowd and making decisions and taking actions based on shallow information and thinking. I had a fifty-seven year old Coaching client inform me yesterday that he has a Linkedin profile because of peer pressure. I asked him if he was fifteen. then it occurred to me that his situational awareness around all of this is like that of a fifteen year old facing a Board of Directors (read, Where do you fit in today’s Business?, for perspective)
run with me, here. what about informed decision-making? What are we consenting to?
its juxtapositional, by definition. and, that means its either good or bad with a paradigm at stake.
but, it’s all about awareness.
that’s my role in your lives. that’s me being the Heterodox (it’s been awhile since I’ve used that term), and a Jeffersonian Heterodox, at that. I value the story, possibly the tradition, but I question everything relentlessly until I come to my irrefutable conclusion. today, the social platform is a long ways off from being the solution – just like empty sex is certainly no way solve our human needs. we need meaningful connectivity to thrive, make better decisions, be healthy, and to be part of the Solution.
Food for thought… If DATA is the new oil, what if we are the refinery? now what?
perhaps a great example of this is “crowd funding”. this is a direct result of the crowd sourcing efforts spawned by the advent of social networking and mobile technology. we want it all to work; to make life simpler, if not easy.
statistically (and, I’m referencing work we’ve done through www.briancork.com and www.brianthebusinesscoach.com - with our endless polling and research), if you are a decision-maker under thirty six you are entering your power-band years towards influence. and, you are, or want to, make quick decisions on mobile devices based on quick bursts of shallow DATA and information often garnered through some form of
mass hysteria, crowd sourced, motley crowds, rabble group thinking (i.e. google+1, Linkedin, Facebook, etc). hey… is there a correlation in that that Facebook is attached somehow seventy-two percent (72%) of all divorces, yet Linkedin does not have a “divorced” box you can check or form a group around?
people that want to skirt certain rules and regulations and/ or don’t meet qualified investor standards are using this process to side-step accountability and then responsibility. people funding Kickstarter projects for example might as well hand their money to strangers in bathroom at night clubs.
good may come, yet. just be responsible. think. think.
peace be to my Brothers and Sisters.
brian patrick cork