I’m trying something new today by provocatively dropping a bon mot from the end of the post here at the beginning.
“wouldn’t it be interesting if future history books tell us that we ultimately discovered that “social platforms” were implemented by Al Qaeda as Weapons of Mass Destruction?”
meanwhile, the title of this blog post reads like a thesis.
it was fun to come up with. but, it’s as, intentionally, misleading as todays belief systems around the invocative buzz words laced through it.
mine is likely the voice of reason.
that belief fuels a passion that realizes itself on platforms that make this blog, ironically, in light of the message behind this post, an example.
I understand that my voice, and the vision and images it
incites creates drives, are not always, often popular. but, I know they are relevant. and, so do you.
but, like half the audience that attempts to watch Phineas and Ferb (sheer genius, literally), many people might not get it; but, probably because of the self-reflective pain required in being part of unpopular change.
I am not, necessarily, talking about revolution, here. but, certainly an evolution of thought.
so… you’ll be reading and hearing my views as they emerge around all things related to social networking and marketing. for example, the way I see it, the “networking” and “marketing” elements are blending, merging, morphing, and losing their distinctiveness, and usefulness.
I’ll also assign the phrase: “easy button” to help set the stage, and signal ahead of my thinking.
setting the stage…
a wealthy investor that finds themselves sitting on a Board of a company they’ve funded, and frustrated by the activity of it’s (questionable) leadership has placed the young CEO in my hands for coaching. when I first met the fellow I asked him:
“what type of leader would you describe yourself as?”
he managed to look up from his Android device long enough to take about two breaths and reply with:
“I spend at least three hours a day on Facebook and Twitter being a thought leader. I am an expert at social media and I want to speak publicly about content.”
I kept a straight face and asked him if he understood the word “sophomoric”, and also the difference between thought leadership and “subject matter expert”. we’ll be discussing principles of “time management” and revenues, to be sure.
more on that exchange, and others like it, later. this is an opportunity to teach, after all. and, although this example sets the stage nicely, in my opinion, let’s turn the tide of discourse towards the conflicting notions around social media and networking in our collective favor.
while more and more, and more, decision-makers are coming to the belief that information is best served to them and directions to others offers via mobility platforms, they are falling prey to an age-old trap thinking that: “if it’s in writing, it must be true”, and that includes the internet in its various forms. social networking, and the media and content in-and-around it like Facebook, Linkedin and Twitter are quickly becoming more part of the problem, and less so the solution.
think, “easy button”.
add, Laws of Natural Selection.
now ponder how much time you spend on those exampled services. and, what do you actually mine from them? the average Twitter follows over one hundred other Twitters. let’s be candid. we all believe followers follow just to get other people to follow them.
*dramatic point opportunity*
so, the mental picture is a bunch of rabbits hopping around trying to hump one another without reason other than to make a mess of something uncertain.
however, it’s doubtful they actually read them all, and engage the messaging or messenger. if they are, they are surrendering productivity (time management), elsewhere. hell… Al Gore does not even craft his own Tweets. what does that tell you? on Linkedin, you’ve stopped engaging the messaging on the Home page because it’s always the same people lobbing useless information at everyone else because they are bored, unemployed, or both (sometimes you get topics about bunnies). I’m possibly part of the problem in that respect because my staff has my messages linked to my blog. so, the process is automated.
so… it’s all becoming background noise at best, and likely a distraction under growing circumstance.
that means it’s becoming less of a tool, providing a “tool” is defined as:
“Anything used as a means of accomplishing a task or purpose:
Education is a tool for success.”
…which it is.
I had another CEO gleefully advise me he was recruiting his whole new management and sales teams using Linkedin. I asked him how that was going. he used a lot of words, but the import was that he was spending most of his day “…communicating with people in his network”, and going over resumes.
sales are off, and the company is losing money. but, he is apparently having fun on his investors dime – oh, and he is a member of Vistage.
you ignore most of the Tweets you subscribe to, disregard the messages you receive on Linkedin, even though they are form people you are connected to (although you probably don’t really know them), and your neighbors are getting divorced because the wife is “chatting” with her High School sweetheart. but, at least she is being “social”, so maybe the movement is not a total loss (at least for Mark Zuckerberg, anyway). NOTE: have you noticed that most photographs have him staring soullessly into the camera?
wouldn’t it be interesting if future history books tell us that we ultimately discovered that “social platforms” were implemented by Al Qaeda as Weapons of Mass Destruction?
by the way… I used that bon mot early as part of my Twitter feed to catch your attention, and it worked, for me.
peace be to my Brothers and Sisters.
brian patrick cork