Google GOOG has a recruiting challenge. although, in truth, they have many problems.
I may be one of them.
…but, only if helping people make informed decisions is deemed problematic.
earlier this month I posted: the Microsoft curse.
through that post I outlined three core issues Google is facing (you need to read it. do it!). one of them is most apropos to this current post:
“finally, but not really, there is so much more. but, neither employees or shareholders can build wealth owning Google stock. so, the company is easy to recruit from. the company built it’s collective employment foundation on greed and a sense of entitlement. if you understand my core business, you get how I know this. let’s be clear, I stand against such things. I fight them.”
I’ll remind you that last month I also posted: no more Apples.
“suddenly Apple isn’t as cool as it’s products. It’s much like Google. Working at either place won’t change your life financially unless you are a very senior executive. it took Google three years to drive itself into a share value rut. Apple’s story is awesome and sustained itself for almost thirty years. but, I think the joy ride is over (unless the stock splits).”
with all of that there has been a great deal of fist shaking and the gnashing of teeth. there has also been reports of pushing and shoving. but, more of that was realized on the West coast, and less so, here.
but, the bottom-line is that, evidently in response to my blog post, Google recently gave its workers an across-the-board 10% pay raise.
but mega-employers like Google, Yahoo (YHOO, Fortune 500) and Facebook offer untraditional incentives like free lunch, laundry, massages, oil changes and dentistry to keep their employees. they, like Google, splash around cash.
and, this is going to create a bubble of sorts that makes for a much bigger problem over the next three years. efforts such as this inflates the value, or perceived value, of everything such as real estate, certain brands of automobiles, job titles, etc. but, what can you expect from a culture that does not really create anything but the illusion of something undefined, like Google (and wannabes)?
our country values and measures itself by the stock market. so, insiders, analysts and some other bloggers want Silicon valley to keep up the pressure that creates an image. but, most people don’t have access to the data, analysis and stock at the earliest stages to change their lives as I’ve discussed earlier.
I’ll discuss what to do about all of this this soon. so, hang in there and stick with me.
peace be to my Brothers and Sisters.
brian patrick cork