The Unsinkable brian cork™

Brian Patrick Cork is living the Authentic Life

the Flash on Apple debate isn't PC

August13

It appears that European Union regulators are joining forces with the Federal Trade Commission here in the U.S. through a probe of Apple’s policy regarding “mobile software developers.” (This means: Flash on the iPhone.)

I’m advised by insiders that Apple will be further confronted over the controversial “Flash on iPhone” policy. As you know, Apple claims that Adobe’s Flash isn’t “sufficiently advanced for use on smart-phones”, and has effectively banned its use on their iOS devices, both as a platform as well as its use to help program applications.

If they call me to testify as an expert witness, I’d likely offer this line-of-thinking and example:

I’ve known many PC users over the course of my life, and work passionately to help them transition to the Mac OS (it’s perfectly okay to drop the Mac OS onto a Dell, for example, like Nicholas Johnson did for me on a dare, of sorts).

But, for the purpose of this post, I’ll focus on a close friend of mine named Chuck. Many of you have read his book, and I coached him through one of the most monumental acquisitions in North America.

Chuck is a PC survivor (I wonder if that phrase and context will catch on. You read it, here, first). He languished in that world of restarts and hangups for almost sixteen years.

We discuss the Adobe and Flash story fairly often because it has created terrific impetus for change and a kind of thought leadership around reverse accountability. Chuck knew all too well about third-party applications and programs causing instability on the original platform. How many times do you download a program that requires a plug-in to run on your system? He’s posed that question, and often. How many times has a new program or plug-in been the proverbial “fly in the ointment” of your Operating System? Many PC sufferers ask both questions. But, never, as a hearty and ferocious macintoshionist (I just coined that as well), would say, I.

Chuck’s house has been one hundred percent Apple (PC free) since January 2008. iPods, Macbooks, iMacs, iTV, Extreme Base Stations, iPhones and now iPads abound. When the Apple vs. Adobe story began to break Chuck called me from his iPhone (decidedly not a Blackberry) to express his gratitude towards me and Steve Jobs for developing devices that “just work”. Turn the device on; it works. The story is simple with the elegance of Apple design and utilization. NOTE: I fully expect to hear from a few of you that still want to harp on the iPhone 4’s reception issue. But, I’ll wave you off dismissively and advise you to stop grasping desperately at a futile effort to find a weakness in the that tasty [sic] Apple.

So… Steve Jobs is likely telling us the truth and Flash will destabilize the iPhone and the iPod Touch. If that’s the case he is demonstrating accountability by kicking Flash to the curb. He is forcing Adobe to improve it’s product – and, that is fair and reasonable. It’s aligned with the Laws of Natural Selection. Improve or die. If Adobe wants to occupy the apple mobile platform, they should step up and (re)write something more stable that does not use a lion’s share of power (this is another issue with Flash that does not get enough press, eh).

Why should Apple allow an unstable piece of software on a system that, otherwise,  just works?

Adobe comes across like an entitled Google neophyte with weak points and self-inflicted bitter frustration. Apple sets the standard for quality. And, Steve Jobs simply expects everyone around him, and his best-of-products, to work smart and keep up.

That’s okay. And, let’s hope the European Union recognizes this – just as discerning users of technology have around the globe have by buying ever-more Apple products.

You can whine, or drink wine. So, I’m buying a vineyard.

Peace be to my Brothers and Sisters.

Brian Patrick Cork

6 Comments to

“the Flash on Apple debate isn't PC”

  1. Avatar August 13th, 2010 at 10:19 am nicholas johnson Says:

    Flash doesn’t harm my smartphone, and my sister-in-law has a jailbroken iPhone running Flash. It works like a champ on her phone, too.

    Flash isn’t the problem; the iPhone hardware isn’t the problem. There is no problem, except that Jobs is a child pitching a temper tantrum.

    Objectivity is key here.


  2. Avatar August 13th, 2010 at 10:59 am Brian Patrick Cork Says:

    Flash working on a jailbroken iPhone is great news!

    And, it makes my point over my posts relative to this subject. The stage is set for the technology community to stretch, create and improve.

    Outside of what you read by Googling the topic I doubt you can demonstrate worthy evidence that disputes Jobs’ assertion that Flash harms iOS devices. There is more, and better, information available outside of what finds itself on Google and other media. Look at the misinformation around the stock market and the economy on MSN alone.

    In any event, Steve Jobs see’s the world like a true Jeffersonian. Many people can’t comprehend his vision or his agenda until later when they see results and benefits they can relate too. But, like any great citizen he uses his super powers for the ultimate good. He has set a standard for excellence and inspired people to action in ways they might not comprehend themselves. This might be a form of manipulation, but defined as greater good, as opposed to lesser evil.

    I know you don’t understand this, today. Just try and be open-minded. Let time tell and teach us all.

    Cork


  3. Avatar August 13th, 2010 at 2:04 pm Mister Reiner Says:

    I doubt that Adobe can get it’s act together. If HTML5 is the replacement that Apple is touting, then Flash will become a thing of the past.


  4. Avatar August 13th, 2010 at 2:25 pm Brian Patrick Cork Says:

    Hello Mr. Reiner. And, welcome here.

    I think we can all rest assured Steve Jobs will lead the way in making sure someone steps in and fills the gap.

    Lets be tracking options that include, but may not be limited to: Ajax Animator, Salasaga, OpenLaszlo, Boomer, Kool Moves, and even OpenOffice.

    Jobs has not closed his mind or the door on Adobe. He has opened the door for the next great thing.

    Cork


  5. Avatar August 13th, 2010 at 5:09 pm Mac VS. PC: Windows 7 Vs. Snow Leopard :Apple On The Longtail Says:

    […] the Flash on Apple debate isn't PC « The Unsinkable brian cork […]


  6. Avatar August 31st, 2010 at 12:15 pm flash This « The Unsinkable brian cork Says:

    […] it’s Flash products are well considered, documented and understood (consider my prior post: the Flash on apple debate isn’t PC). Now that Adobe has finally released Flash 10.1 and released it from it’s beta status, allow […]


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